Copy Examples

About me examples for photographers

An About me page is read by someone judging a person rather than a company, which is why it is first person even when the business is not.

Ten of them follow, written for photographers rather than filled in from a template. Your customer is someone who only gets one shot at this day, and what they are weighing up before they get in touch is a photographer whose portfolio is ten perfect shots from ten different weddings.


Plain and short

I am [first name], a photographer in [your town]. I shoot weddings, family and newborn sessions and headshots and personal branding. I show you a whole gallery start to finish rather than ten highlights, before you book anything.

Use this as the default on a personal site or portfolio.

What I am known for

I am a photographer, and the part of the work I care most about is showing whole galleries, because anyone can get ten good frames. I am fully insured, and my clients are mostly someone who only gets one shot at this day.

Use this when one specific standard is the reason people come to you.

How I got here

I came to this work from [where you came from]. [Number] years later the thing that still holds my attention is showing whole galleries, because anyone can get ten good frames. I am fully insured.

Use this if the route in is genuinely interesting. Skip it if it is not.

What I am working on now

Right now I am mostly doing weddings, for someone who only gets one shot at this day. I am fully insured. If you want to talk about family and newborn sessions, I show you a whole gallery start to finish rather than ten highlights, before you book anything.

Use this on a site you update. It dates fast, which is the point.

One human detail

I am [first name] — a photographer in [your town], fully insured. [One true, small detail: a sport, a rescue dog, the town you grew up in]. Mostly I do weddings and family and newborn sessions.

Use this where people hire the person. One detail, not a life story.

Names the reader

If you are someone who only gets one shot at this day, you are in the right place. I am [first name], a photographer, and what I do about a photographer whose portfolio is ten perfect shots from ten different weddings is the reason most people stay on this page.

Use this when the right visitor should recognise themselves immediately.

Credentials, stated once

I am fully insured. Fully insured, with backup equipment on every shoot and complete galleries you can look through rather than ten highlights. Beyond the paperwork: I work on weddings, family and newborn sessions and headshots and personal branding, and I show you a whole gallery start to finish before you book.

Use this where the licence matters and you do not want to lead with it twice.

The specialist

I do one thing: weddings. I could do the rest of the list, and for years I did. I am fully insured. If that is what you need, I show you a whole gallery start to finish rather than ten highlights, before you book anything.

Use this if you have deliberately narrowed. It reads as confidence.

Under forty words

Photographer in [your town], fully insured. Weddings and family and newborn sessions. Check your date.

Use this where the form gives you a box and no more.

The quiet one

I am [first name]. I have been a photographer for [number] years, working for someone who only gets one shot at this day. I am fully insured. If it would help to talk, I show you a whole gallery start to finish rather than ten highlights, before you book anything — there is no obligation in it.

Use this in a field where selling yourself hard would be a mark against you.

Writing for photographers: what actually matters

What should a photographer’s website say that a generic one does not?

Three things, in this order. That you are fully insured. That you understand the thing people are actually worried about, which for photographers is a photographer whose portfolio is ten perfect shots from ten different weddings. And what happens next: I show you a whole gallery start to finish rather than ten highlights, before you book anything. Everything else on the page is decoration by comparison.

What does someone who only gets one shot at this day check first?

The credential, then the proof. For photographers it sounds like this. I show you whole galleries, not ten highlights. I give you a written contract and a delivery date. I bring backup equipment to every shoot. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a photographer’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I show you a whole gallery start to finish rather than ten highlights, before you book anything" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining a photographer whose portfolio is ten perfect shots from ten different weddings — there, specifics earn their length.