Copy Examples

About me examples for teachers

An About me page is read by someone judging a person rather than a company, which is why it is first person even when the business is not.

Ten of them follow, written for teachers rather than filled in from a template. Your customer is a parent deciding whether their child is in good hands, and what they are weighing up before they get in touch is their child going unnoticed in a class of thirty, with nobody telling them if something is wrong.


Plain and short

I am [first name], a teacher in [your town]. I teach middle school math, high school English and elementary reading. Email, and I answer within a school day.

Use this as the default on a personal site or portfolio.

What I am known for

I am a teacher, and the part of the work I care most about is writing for parents rather than for an evaluator. I am certified, and my clients are mostly a parent deciding whether their child is in good hands.

Use this when one specific standard is the reason people come to you.

How I got here

I came to this work from [where you came from]. [Number] years later the thing that still holds my attention is writing for parents rather than for an evaluator. I am certified.

Use this if the route in is genuinely interesting. Skip it if it is not.

What I am working on now

Right now I am mostly doing middle school math, for a parent deciding whether their child is in good hands. I am certified. If you want to talk about high school English, email, and I answer within a school day.

Use this on a site you update. It dates fast, which is the point.

One human detail

I am [first name] — a teacher in [your town], certified. [One true, small detail: a sport, a rescue dog, the town you grew up in]. Mostly I do middle school math and high school English.

Use this where people hire the person. One detail, not a life story.

Names the reader

If you are a parent deciding whether their child is in good hands, you are in the right place. I am [first name], a teacher, and what I do about their child going unnoticed in a class of thirty, with nobody telling them if something is wrong is the reason most people stay on this page.

Use this when the right visitor should recognise themselves immediately.

Credentials, stated once

I am certified. State certified in the subject and age range taught, with the endorsements listed rather than summarised. Beyond the paperwork: I work on middle school math, high school English and elementary reading, and you will know exactly what I teach and how I keep families informed.

Use this where the licence matters and you do not want to lead with it twice.

The specialist

I do one thing: middle school math. I could do the rest of the list, and for years I did. I am certified. If that is what you need, email, and I answer within a school day.

Use this if you have deliberately narrowed. It reads as confidence.

Under forty words

Teacher in [your town], certified. Middle school math and high school English. Get in touch.

Use this where the form gives you a box and no more.

The quiet one

I am [first name]. I have been a teacher for [number] years, working for a parent deciding whether their child is in good hands. I am certified. If it would help to talk, email, and I answer within a school day — there is no obligation in it.

Use this in a field where selling yourself hard would be a mark against you.

Writing for teachers: what actually matters

What should a teacher’s website say that a generic one does not?

Three things, in this order. That you are certified. That you understand the thing people are actually worried about, which for teachers is their child going unnoticed in a class of thirty, with nobody telling them if something is wrong. And what happens next: email, and I answer within a school day. Everything else on the page is decoration by comparison.

What does a parent deciding whether their child is in good hands check first?

The credential, then the proof. For teachers it sounds like this. I say what and whom I teach, precisely. I name my certification and endorsements. I explain how I communicate with families. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a teacher’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "Email, and I answer within a school day" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining their child going unnoticed in a class of thirty, with nobody telling them if something is wrong — there, specifics earn their length.