Copy Examples

About me examples for nurses

An About me page is read by someone judging a person rather than a company, which is why it is first person even when the business is not.

Ten of them follow, written for nurses rather than filled in from a template. Your customer is a nurse manager, a credentialing office or a patient family checking who you are, and what they are weighing up before they get in touch is credentials that are out of date, or a specialty that is not the one they actually need.


Plain and short

I am [first name], a nurse in [your town]. I work in bedside care, case management and care coordination. Tell me the unit and the shift pattern and I will say whether it fits.

Use this as the default on a personal site or portfolio.

What I am known for

I am a nurse, and the part of the work I care most about is credentials stated precisely, with dates, so nobody has to ask. I am licensed and certified, and my clients are mostly a nurse manager, a credentialing office or a patient family checking who you are.

Use this when one specific standard is the reason people come to you.

How I got here

I came to this work from [where you came from]. [Number] years later the thing that still holds my attention is credentials stated precisely, with dates, so nobody has to ask. I am licensed and certified.

Use this if the route in is genuinely interesting. Skip it if it is not.

What I am working on now

Right now I am mostly doing bedside care, for a nurse manager, a credentialing office or a patient family checking who you are. I am licensed and certified. If you want to talk about case management, tell me the unit and the shift pattern and I will say whether it fits.

Use this on a site you update. It dates fast, which is the point.

One human detail

I am [first name] — a nurse in [your town], licensed and certified. [One true, small detail: a sport, a rescue dog, the town you grew up in]. Mostly I do bedside care and case management.

Use this where people hire the person. One detail, not a life story.

Names the reader

If you are a nurse manager, a credentialing office or a patient family checking who you are, you are in the right place. I am [first name], a nurse, and what I do about credentials that are out of date, or a specialty that is not the one they actually need is the reason most people stay on this page.

Use this when the right visitor should recognise themselves immediately.

Credentials, stated once

I am licensed and certified. RN licence current in this state, with the specialty certifications listed and dated. Beyond the paperwork: I work on bedside care, case management and care coordination, and licence, certifications and specialties are stated with dates.

Use this where the licence matters and you do not want to lead with it twice.

The specialist

I do one thing: bedside care. I could do the rest of the list, and for years I did. I am licensed and certified. If that is what you need, tell me the unit and the shift pattern and I will say whether it fits.

Use this if you have deliberately narrowed. It reads as confidence.

Under forty words

Nurse in [your town], licensed and certified. Bedside care and case management. Get in touch.

Use this where the form gives you a box and no more.

The quiet one

I am [first name]. I have been a nurse for [number] years, working for a nurse manager, a credentialing office or a patient family checking who you are. I am licensed and certified. If it would help to talk, tell me the unit and the shift pattern and I will say whether it fits — there is no obligation in it.

Use this in a field where selling yourself hard would be a mark against you.

Writing for nurses: what actually matters

What should a nurse’s website say that a generic one does not?

Three things, in this order. That you are licensed and certified. That you understand the thing people are actually worried about, which for nurses is credentials that are out of date, or a specialty that is not the one they actually need. And what happens next: tell me the unit and the shift pattern and I will say whether it fits. Everything else on the page is decoration by comparison.

What does a nurse manager, a credentialing office or a patient family checking who you are check first?

The credential, then the proof. For nurses it sounds like this. I list my licence and certifications with dates. I name the units and specialties I have worked. I keep continuing education current. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a nurse’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "Tell me the unit and the shift pattern and I will say whether it fits" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining credentials that are out of date, or a specialty that is not the one they actually need — there, specifics earn their length.