About me examples for insurance agents
An About me page is read by someone judging a person rather than a company, which is why it is first person even when the business is not.
Ten of them follow, written for insurance agents rather than filled in from a template. Your customer is someone who suspects they are both over- and under-insured, and what they are weighing up before they get in touch is discovering at claim time that the policy did not cover the thing.
Plain and short
I am [first name], an insurance agent in [your town]. I handle home and auto, life insurance and business cover. I start with a review of what you already have before anyone sells you anything.
Use this as the default on a personal site or portfolio.
What I am known for
I am an insurance agent, and the part of the work I care most about is being there on the day of the claim, not just the day of the sale. I am licensed and independent, and my clients are mostly someone who suspects they are both over- and under-insured.
Use this when one specific standard is the reason people come to you.
How I got here
I came to this work from [where you came from]. [Number] years later the thing that still holds my attention is being there on the day of the claim, not just the day of the sale. I am licensed and independent.
Use this if the route in is genuinely interesting. Skip it if it is not.
What I am working on now
Right now I am mostly doing home and auto, for someone who suspects they are both over- and under-insured. I am licensed and independent. If you want to talk about life insurance, I start with a review of what you already have before anyone sells you anything.
Use this on a site you update. It dates fast, which is the point.
One human detail
I am [first name] — an insurance agent in [your town], licensed and independent. [One true, small detail: a sport, a rescue dog, the town you grew up in]. Mostly I do home and auto and life insurance.
Use this where people hire the person. One detail, not a life story.
Names the reader
If you are someone who suspects they are both over- and under-insured, you are in the right place. I am [first name], an insurance agent, and what I do about discovering at claim time that the policy did not cover the thing is the reason most people stay on this page.
Use this when the right visitor should recognise themselves immediately.
Credentials, stated once
I am licensed and independent. Licensed and independent, so the recommendation is not decided by whose logo is on the door. Beyond the paperwork: I work on home and auto, life insurance and business cover, and I review what you already have before selling you anything.
Use this where the licence matters and you do not want to lead with it twice.
The specialist
I do one thing: home and auto. I could do the rest of the list, and for years I did. I am licensed and independent. If that is what you need, I start with a review of what you already have before anyone sells you anything.
Use this if you have deliberately narrowed. It reads as confidence.
Under forty words
Insurance agent in [your town], licensed and independent. Home and auto and life insurance. Get a policy review.
Use this where the form gives you a box and no more.
The quiet one
I am [first name]. I have been an insurance agent for [number] years, working for someone who suspects they are both over- and under-insured. I am licensed and independent. If it would help to talk, I start with a review of what you already have before anyone sells you anything — there is no obligation in it.
Use this in a field where selling yourself hard would be a mark against you.
Writing for insurance agents: what actually matters
What should an insurance agent’s website say that a generic one does not?
Three things, in this order. That you are licensed and independent. That you understand the thing people are actually worried about, which for insurance agents is discovering at claim time that the policy did not cover the thing. And what happens next: a review of what you already have before anyone sells you anything. Everything else on the page is decoration by comparison.
What does someone who suspects they are both over- and under-insured check first?
The credential, then the proof. For insurance agents it sounds like this. We quote several carriers, not one. We read the exclusions with you. We help with the claim when it comes. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on an insurance agent’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We start with a review of what you already have before anyone sells you anything" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining discovering at claim time that the policy did not cover the thing — there, specifics earn their length.
Everything else for insurance agents
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