Copy Examples

About me examples for chiropractors

An About me page is read by someone judging a person rather than a company, which is why it is first person even when the business is not.

Ten of them follow, written for chiropractors rather than filled in from a template. Your customer is someone in pain who has already tried waiting it out, and what they are weighing up before they get in touch is being signed up for thirty visits they do not need.


Plain and short

I am [first name], a chiropractor in [your town]. I treat back and neck pain, sports injuries and sciatica. I start with an examination and an honest answer about whether I can help.

Use this as the default on a personal site or portfolio.

What I am known for

I am a chiropractor, and the part of the work I care most about is telling people when they no longer need to come back. I am state licensed and insured, and my clients are mostly someone in pain who has already tried waiting it out.

Use this when one specific standard is the reason people come to you.

How I got here

I came to this work from [where you came from]. [Number] years later the thing that still holds my attention is telling people when they no longer need to come back. I am state licensed and insured.

Use this if the route in is genuinely interesting. Skip it if it is not.

What I am working on now

Right now I am mostly doing back and neck pain, for someone in pain who has already tried waiting it out. I am state licensed and insured. If you want to talk about sports injuries, I start with an examination and an honest answer about whether I can help.

Use this on a site you update. It dates fast, which is the point.

One human detail

I am [first name] — a chiropractor in [your town], state licensed and insured. [One true, small detail: a sport, a rescue dog, the town you grew up in]. Mostly I do back and neck pain and sports injuries.

Use this where people hire the person. One detail, not a life story.

Names the reader

If you are someone in pain who has already tried waiting it out, you are in the right place. I am [first name], a chiropractor, and what I do about being signed up for thirty visits they do not need is the reason most people stay on this page.

Use this when the right visitor should recognise themselves immediately.

Credentials, stated once

I am state licensed and insured. Doctor of Chiropractic, state licensed, with post-graduate training in the techniques used here. Beyond the paperwork: I work on back and neck pain, sports injuries and sciatica, and I examine first and tell you honestly if I can help.

Use this where the licence matters and you do not want to lead with it twice.

The specialist

I do one thing: back and neck pain. I could do the rest of the list, and for years I did. I am state licensed and insured. If that is what you need, I start with an examination and an honest answer about whether I can help.

Use this if you have deliberately narrowed. It reads as confidence.

Under forty words

Chiropractor in [your town], state licensed and insured. Back and neck pain and sports injuries. Book an assessment.

Use this where the form gives you a box and no more.

The quiet one

I am [first name]. I have been a chiropractor for [number] years, working for someone in pain who has already tried waiting it out. I am state licensed and insured. If it would help to talk, I start with an examination and an honest answer about whether I can help — there is no obligation in it.

Use this in a field where selling yourself hard would be a mark against you.

Writing for chiropractors: what actually matters

What should a chiropractor’s website say that a generic one does not?

Three things, in this order. That you are state licensed and insured. That you understand the thing people are actually worried about, which for chiropractors is being signed up for thirty visits they do not need. And what happens next: an examination and an honest answer about whether we can help. Everything else on the page is decoration by comparison.

What does someone in pain who has already tried waiting it out check first?

The credential, then the proof. For chiropractors it sounds like this. We give you a treatment plan with an end point. We tell you when you are done. We accept most insurance. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a chiropractor’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We start with an examination and an honest answer about whether we can help" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining being signed up for thirty visits they do not need — there, specifics earn their length.