About me examples for artists
An About me page is read by someone judging a person rather than a company, which is why it is first person even when the business is not.
Ten of them follow, written for artists rather than filled in from a template. Your customer is a collector, a curator or someone who has just fallen for one piece, and what they are weighing up before they get in touch is buying work they will not still like in five years, from someone who may not still be making it.
Plain and short
I am [first name], an artist in [your town]. I make original paintings, commissions and prints and editions. I start with a note about the piece you are looking at, or a studio visit if you are nearby.
Use this as the default on a personal site or portfolio.
What I am known for
I am an artist, and the part of the work I care most about is saying what the work is actually about without reaching for art-speak. I am exhibiting and collected, and my clients are mostly a collector, a curator or someone who has just fallen for one piece.
Use this when one specific standard is the reason people come to you.
How I got here
I came to this work from [where you came from]. [Number] years later the thing that still holds my attention is saying what the work is actually about without reaching for art-speak. I am exhibiting and collected.
Use this if the route in is genuinely interesting. Skip it if it is not.
What I am working on now
Right now I am mostly doing original paintings, for a collector, a curator or someone who has just fallen for one piece. I am exhibiting and collected. If you want to talk about commissions, I start with a note about the piece you are looking at, or a studio visit if you are nearby.
Use this on a site you update. It dates fast, which is the point.
One human detail
I am [first name] — an artist in [your town], exhibiting and collected. [One true, small detail: a sport, a rescue dog, the town you grew up in]. Mostly I do original paintings and commissions.
Use this where people hire the person. One detail, not a life story.
Names the reader
If you are a collector, a curator or someone who has just fallen for one piece, you are in the right place. I am [first name], an artist, and what I do about buying work they will not still like in five years, from someone who may not still be making it is the reason most people stay on this page.
Use this when the right visitor should recognise themselves immediately.
Credentials, stated once
I am exhibiting and collected. Work held in private collections, shown in group and solo exhibitions, and made in a studio rather than a spare hour. Beyond the paperwork: I work on original paintings, commissions and prints and editions, and I tell you what a piece is, what it costs and when it is available.
Use this where the licence matters and you do not want to lead with it twice.
The specialist
I do one thing: original paintings. I could do the rest of the list, and for years I did. I am exhibiting and collected. If that is what you need, I start with a note about the piece you are looking at, or a studio visit if you are nearby.
Use this if you have deliberately narrowed. It reads as confidence.
Under forty words
Artist in [your town], exhibiting and collected. Original paintings and commissions. See available work.
Use this where the form gives you a box and no more.
The quiet one
I am [first name]. I have been an artist for [number] years, working for a collector, a curator or someone who has just fallen for one piece. I am exhibiting and collected. If it would help to talk, I start with a note about the piece you are looking at, or a studio visit if you are nearby — there is no obligation in it.
Use this in a field where selling yourself hard would be a mark against you.
Writing for artists: what actually matters
What should an artist’s website say that a generic one does not?
Three things, in this order. That you are exhibiting and collected. That you understand the thing people are actually worried about, which for artists is buying work they will not still like in five years, from someone who may not still be making it. And what happens next: a note about the piece you are looking at, or a studio visit if you are nearby. Everything else on the page is decoration by comparison.
What does a collector, a curator or someone who has just fallen for one piece check first?
The credential, then the proof. For artists it sounds like this. I show where the work has been exhibited. I say what the work is made of and at what scale. I keep prices and availability visible. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on an artist’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I start with a note about the piece you are looking at, or a studio visit if you are nearby" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining buying work they will not still like in five years, from someone who may not still be making it — there, specifics earn their length.
Everything else for artists
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