About me examples for optometrists
An About me page is read by someone judging a person rather than a company, which is why it is first person even when the business is not.
Ten of them follow, written for optometrists rather than filled in from a template. Your customer is someone squinting at road signs who has not been in three years, and what they are weighing up before they get in touch is a hard sell on frames at the end of a medical appointment.
Plain and short
I am [first name], an optometrist in [your town]. I provide eye exams, glasses and lenses and contact lens fitting. I start with a full exam and time to ask your questions.
Use this as the default on a personal site or portfolio.
What I am known for
I am an optometrist, and the part of the work I care most about is keeping the exam and the shop honestly separate. I am licensed and insured, and my clients are mostly someone squinting at road signs who has not been in three years.
Use this when one specific standard is the reason people come to you.
How I got here
I came to this work from [where you came from]. [Number] years later the thing that still holds my attention is keeping the exam and the shop honestly separate. I am licensed and insured.
Use this if the route in is genuinely interesting. Skip it if it is not.
What I am working on now
Right now I am mostly doing eye exams, for someone squinting at road signs who has not been in three years. I am licensed and insured. If you want to talk about glasses and lenses, I start with a full exam and time to ask your questions.
Use this on a site you update. It dates fast, which is the point.
One human detail
I am [first name] — an optometrist in [your town], licensed and insured. [One true, small detail: a sport, a rescue dog, the town you grew up in]. Mostly I do eye exams and glasses and lenses.
Use this where people hire the person. One detail, not a life story.
Names the reader
If you are someone squinting at road signs who has not been in three years, you are in the right place. I am [first name], an optometrist, and what I do about a hard sell on frames at the end of a medical appointment is the reason most people stay on this page.
Use this when the right visitor should recognise themselves immediately.
Credentials, stated once
I am licensed and insured. Doctor of Optometry, licensed, with imaging that catches what a basic sight test does not. Beyond the paperwork: I work on eye exams, glasses and lenses and contact lens fitting, and the exam and the shop are kept honestly separate.
Use this where the licence matters and you do not want to lead with it twice.
The specialist
I do one thing: eye exams. I could do the rest of the list, and for years I did. I am licensed and insured. If that is what you need, I start with a full exam and time to ask your questions.
Use this if you have deliberately narrowed. It reads as confidence.
Under forty words
Optometrist in [your town], licensed and insured. Eye exams and glasses and lenses. Book an eye exam.
Use this where the form gives you a box and no more.
The quiet one
I am [first name]. I have been an optometrist for [number] years, working for someone squinting at road signs who has not been in three years. I am licensed and insured. If it would help to talk, I start with a full exam and time to ask your questions — there is no obligation in it.
Use this in a field where selling yourself hard would be a mark against you.
Writing for optometrists: what actually matters
What should an optometrist’s website say that a generic one does not?
Three things, in this order. That you are licensed and insured. That you understand the thing people are actually worried about, which for optometrists is a hard sell on frames at the end of a medical appointment. And what happens next: a full exam and time to ask your questions. Everything else on the page is decoration by comparison.
What does someone squinting at road signs who has not been in three years check first?
The credential, then the proof. For optometrists it sounds like this. We give you your prescription to take anywhere. We price the exam and the eyewear separately. We include retinal imaging. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on an optometrist’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We start with a full exam and time to ask your questions" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining a hard sell on frames at the end of a medical appointment — there, specifics earn their length.
Everything else for optometrists
About me for other trades
- Plumber
- Electrician
- HVAC Technician
- Roofer
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Massage Therapist
- Personal Trainer