Copy Examples

About me examples for authors

An About me page is read by someone judging a person rather than a company, which is why it is first person even when the business is not.

Ten of them follow, written for authors rather than filled in from a template. Your customer is a reader, an editor, a festival programmer or someone writing an introduction for you, and what they are weighing up before they get in touch is giving a book hours they will not get back, for a writer they are not sure about.


Plain and short

I am [first name], an author in [your town]. I write novels, non-fiction and short fiction. Tell me which book you have read and what you want to ask about it.

Use this as the default on a personal site or portfolio.

What I am known for

I am an author, and the part of the work I care most about is writing that earns the hours it asks for. I am published, and my clients are mostly a reader, an editor, a festival programmer or someone writing an introduction for you.

Use this when one specific standard is the reason people come to you.

How I got here

I came to this work from [where you came from]. [Number] years later the thing that still holds my attention is writing that earns the hours it asks for. I am published.

Use this if the route in is genuinely interesting. Skip it if it is not.

What I am working on now

Right now I am mostly doing novels, for a reader, an editor, a festival programmer or someone writing an introduction for you. I am published. If you want to talk about non-fiction, tell me which book you have read and what you want to ask about it.

Use this on a site you update. It dates fast, which is the point.

One human detail

I am [first name] — an author in [your town], published. [One true, small detail: a sport, a rescue dog, the town you grew up in]. Mostly I do novels and non-fiction.

Use this where people hire the person. One detail, not a life story.

Names the reader

If you are a reader, an editor, a festival programmer or someone writing an introduction for you, you are in the right place. I am [first name], an author, and what I do about giving a book hours they will not get back, for a writer they are not sure about is the reason most people stay on this page.

Use this when the right visitor should recognise themselves immediately.

Credentials, stated once

I am published. Published work, with the publisher and year stated rather than implied. Beyond the paperwork: I work on novels, non-fiction and short fiction, and the bio comes in three lengths, so the right one is always to hand.

Use this where the licence matters and you do not want to lead with it twice.

The specialist

I do one thing: novels. I could do the rest of the list, and for years I did. I am published. If that is what you need, tell me which book you have read and what you want to ask about it.

Use this if you have deliberately narrowed. It reads as confidence.

Under forty words

Author in [your town], published. Novels and non-fiction. Read the books.

Use this where the form gives you a box and no more.

The quiet one

I am [first name]. I have been an author for [number] years, working for a reader, an editor, a festival programmer or someone writing an introduction for you. I am published. If it would help to talk, tell me which book you have read and what you want to ask about it — there is no obligation in it.

Use this in a field where selling yourself hard would be a mark against you.

Writing for authors: what actually matters

What should an author’s website say that a generic one does not?

Three things, in this order. That you are published. That you understand the thing people are actually worried about, which for authors is giving a book hours they will not get back, for a writer they are not sure about. And what happens next: tell me which book you have read and what you want to ask about it. Everything else on the page is decoration by comparison.

What does a reader, an editor, a festival programmer or someone writing an introduction for you check first?

The credential, then the proof. For authors it sounds like this. I name the books and who published them. I keep the bio in three lengths, because every form wants a different one. I say what I am working on now. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on an author’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "Tell me which book you have read and what you want to ask about it" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining giving a book hours they will not get back, for a writer they are not sure about — there, specifics earn their length.