About me examples for dentists
An About me page is read by someone judging a person rather than a company, which is why it is first person even when the business is not.
Ten of them follow, written for dentists rather than filled in from a template. Your customer is someone who has put this off for longer than they will admit, and what they are weighing up before they get in touch is pain, judgement about how long it has been, and a bill they did not agree to.
Plain and short
I am [first name], a dentist in [your town]. I treat check-ups and cleanings, fillings and crowns and emergency dental. I start with an exam, an explanation, and a written estimate before anything is booked.
Use this as the default on a personal site or portfolio.
What I am known for
I am a dentist, and the part of the work I care most about is not making anyone feel bad about the gap since their last visit. I am licensed and insured, and my clients are mostly someone who has put this off for longer than they will admit.
Use this when one specific standard is the reason people come to you.
How I got here
I came to this work from [where you came from]. [Number] years later the thing that still holds my attention is not making anyone feel bad about the gap since their last visit. I am licensed and insured.
Use this if the route in is genuinely interesting. Skip it if it is not.
What I am working on now
Right now I am mostly doing check-ups and cleanings, for someone who has put this off for longer than they will admit. I am licensed and insured. If you want to talk about fillings and crowns, I start with an exam, an explanation, and a written estimate before anything is booked.
Use this on a site you update. It dates fast, which is the point.
One human detail
I am [first name] — a dentist in [your town], licensed and insured. [One true, small detail: a sport, a rescue dog, the town you grew up in]. Mostly I do check-ups and cleanings and fillings and crowns.
Use this where people hire the person. One detail, not a life story.
Names the reader
If you are someone who has put this off for longer than they will admit, you are in the right place. I am [first name], a dentist, and what I do about pain, judgement about how long it has been, and a bill they did not agree to is the reason most people stay on this page.
Use this when the right visitor should recognise themselves immediately.
Credentials, stated once
I am licensed and insured. State licensed, with the whole team trained in treating anxious patients rather than just tolerating them. Beyond the paperwork: I work on check-ups and cleanings, fillings and crowns and emergency dental, and I examine, explain, and give you a written estimate first.
Use this where the licence matters and you do not want to lead with it twice.
The specialist
I do one thing: check-ups and cleanings. I could do the rest of the list, and for years I did. I am licensed and insured. If that is what you need, I start with an exam, an explanation, and a written estimate before anything is booked.
Use this if you have deliberately narrowed. It reads as confidence.
Under forty words
Dentist in [your town], licensed and insured. Check-ups and cleanings and fillings and crowns. Book a check-up.
Use this where the form gives you a box and no more.
The quiet one
I am [first name]. I have been a dentist for [number] years, working for someone who has put this off for longer than they will admit. I am licensed and insured. If it would help to talk, I start with an exam, an explanation, and a written estimate before anything is booked — there is no obligation in it.
Use this in a field where selling yourself hard would be a mark against you.
Writing for dentists: what actually matters
What should a dentist’s website say that a generic one does not?
Three things, in this order. That you are licensed and insured. That you understand the thing people are actually worried about, which for dentists is pain, judgement about how long it has been, and a bill they did not agree to. And what happens next: an exam, an explanation, and a written estimate before anything is booked. Everything else on the page is decoration by comparison.
What does someone who has put this off for longer than they will admit check first?
The credential, then the proof. For dentists it sounds like this. We confirm the cost before treatment. We do not lecture anyone about flossing. We offer sedation if you need it. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a dentist’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We start with an exam, an explanation, and a written estimate before anything is booked" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining pain, judgement about how long it has been, and a bill they did not agree to — there, specifics earn their length.
Everything else for dentists
About me for other trades
- Plumber
- Electrician
- HVAC Technician
- Roofer
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Massage Therapist
- Personal Trainer