About me examples for plumbers
An About me page is read by someone judging a person rather than a company, which is why it is first person even when the business is not.
Ten of them follow, written for plumbers rather than filled in from a template. Your customer is a homeowner with water somewhere it should not be, and what they are weighing up before they get in touch is that the bill will be double the quote, and that someone unvetted is coming into their home.
Plain and short
I am [first name], a plumber in [your town]. I handle burst pipes and leaks, blocked drains and water heater repair and replacement. I look at the problem and tell you what it will cost to fix.
Use this as the default on a personal site or portfolio.
What I am known for
I am a plumber, and the part of the work I care most about is turning up when you said you would, and charging what you quoted. I am licensed and insured, and my clients are mostly a homeowner with water somewhere it should not be.
Use this when one specific standard is the reason people come to you.
How I got here
I came to this work from [where you came from]. [Number] years later the thing that still holds my attention is turning up when you said you would, and charging what you quoted. I am licensed and insured.
Use this if the route in is genuinely interesting. Skip it if it is not.
What I am working on now
Right now I am mostly doing burst pipes and leaks, for a homeowner with water somewhere it should not be. I am licensed and insured. If you want to talk about blocked drains, I look at the problem and tell you what it will cost to fix.
Use this on a site you update. It dates fast, which is the point.
One human detail
I am [first name] — a plumber in [your town], licensed and insured. [One true, small detail: a sport, a rescue dog, the town you grew up in]. Mostly I do burst pipes and leaks and blocked drains.
Use this where people hire the person. One detail, not a life story.
Names the reader
If you are a homeowner with water somewhere it should not be, you are in the right place. I am [first name], a plumber, and what I do about that the bill will be double the quote, and that someone unvetted is coming into their home is the reason most people stay on this page.
Use this when the right visitor should recognise themselves immediately.
Credentials, stated once
I am licensed and insured. Licence number on the invoice, liability insurance current, and every technician background-checked before they set foot in your house. Beyond the paperwork: I work on burst pipes and leaks, blocked drains and water heater repair and replacement, and I quote before I start, and the quote is the price.
Use this where the licence matters and you do not want to lead with it twice.
The specialist
I do one thing: burst pipes and leaks. I could do the rest of the list, and for years I did. I am licensed and insured. If that is what you need, I look at the problem and tell you what it will cost to fix.
Use this if you have deliberately narrowed. It reads as confidence.
Under forty words
Plumber in [your town], licensed and insured. Burst pipes and leaks and blocked drains. Book a plumber.
Use this where the form gives you a box and no more.
The quiet one
I am [first name]. I have been a plumber for [number] years, working for a homeowner with water somewhere it should not be. I am licensed and insured. If it would help to talk, I look at the problem and tell you what it will cost to fix — there is no obligation in it.
Use this in a field where selling yourself hard would be a mark against you.
Writing for plumbers: what actually matters
What should a plumber’s website say that a generic one does not?
Three things, in this order. That you are licensed and insured. That you understand the thing people are actually worried about, which for plumbers is that the bill will be double the quote, and that someone unvetted is coming into their home. And what happens next: we look at the problem and tell you what it will cost to fix. Everything else on the page is decoration by comparison.
What does a homeowner with water somewhere it should not be check first?
The credential, then the proof. For plumbers it sounds like this. We give you a flat price before anyone starts work. We offer same-day appointments. We warranty our parts in writing. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a plumber’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We look at the problem and tell you what it will cost to fix" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining that the bill will be double the quote, and that someone unvetted is coming into their home — there, specifics earn their length.
Everything else for plumbers
About me for other trades
- Electrician
- HVAC Technician
- Roofer
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Massage Therapist
- Personal Trainer
- Dentist