Copy Examples

About me examples for carpenters

An About me page is read by someone judging a person rather than a company, which is why it is first person even when the business is not.

Ten of them follow, written for carpenters rather than filled in from a template. Your customer is a homeowner who has seen a bad job and does not want another, and what they are weighing up before they get in touch is that the finish will be almost right — gaps, proud edges, paint over bad joins.


Plain and short

I am [first name], a carpenter in [your town]. I take on built-in shelving and cabinetry, deck building and trim and moulding. I come and measure, then you get a drawing and a price for that drawing.

Use this as the default on a personal site or portfolio.

What I am known for

I am a carpenter, and the part of the work I care most about is the last five percent — the joins, the reveals, the parts most people stop caring about. I am fully insured, and my clients are mostly a homeowner who has seen a bad job and does not want another.

Use this when one specific standard is the reason people come to you.

How I got here

I came to this work from [where you came from]. [Number] years later the thing that still holds my attention is the last five percent — the joins, the reveals, the parts most people stop caring about. I am fully insured.

Use this if the route in is genuinely interesting. Skip it if it is not.

What I am working on now

Right now I am mostly doing built-in shelving and cabinetry, for a homeowner who has seen a bad job and does not want another. I am fully insured. If you want to talk about deck building, I come and measure, then you get a drawing and a price for that drawing.

Use this on a site you update. It dates fast, which is the point.

One human detail

I am [first name] — a carpenter in [your town], fully insured. [One true, small detail: a sport, a rescue dog, the town you grew up in]. Mostly I do built-in shelving and cabinetry and deck building.

Use this where people hire the person. One detail, not a life story.

Names the reader

If you are a homeowner who has seen a bad job and does not want another, you are in the right place. I am [first name], a carpenter, and what I do about that the finish will be almost right — gaps, proud edges, paint over bad joins is the reason most people stay on this page.

Use this when the right visitor should recognise themselves immediately.

Credentials, stated once

I am fully insured. Fully insured, with a portfolio you can walk through rather than a gallery of stock photos. Beyond the paperwork: I work on built-in shelving and cabinetry, deck building and trim and moulding, and I measure, draw it, and price the drawing.

Use this where the licence matters and you do not want to lead with it twice.

The specialist

I do one thing: built-in shelving and cabinetry. I could do the rest of the list, and for years I did. I am fully insured. If that is what you need, I come and measure, then you get a drawing and a price for that drawing.

Use this if you have deliberately narrowed. It reads as confidence.

Under forty words

Carpenter in [your town], fully insured. Built-in shelving and cabinetry and deck building. Discuss your project.

Use this where the form gives you a box and no more.

The quiet one

I am [first name]. I have been a carpenter for [number] years, working for a homeowner who has seen a bad job and does not want another. I am fully insured. If it would help to talk, I come and measure, then you get a drawing and a price for that drawing — there is no obligation in it.

Use this in a field where selling yourself hard would be a mark against you.

Writing for carpenters: what actually matters

What should a carpenter’s website say that a generic one does not?

Three things, in this order. That you are fully insured. That you understand the thing people are actually worried about, which for carpenters is that the finish will be almost right — gaps, proud edges, paint over bad joins. And what happens next: we come and measure, then you get a drawing and a price for that drawing. Everything else on the page is decoration by comparison.

What does a homeowner who has seen a bad job and does not want another check first?

The credential, then the proof. For carpenters it sounds like this. We give you references you can go and look at. We finish before we invoice. We leave the site tidy every day. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a carpenter’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We come and measure, then you get a drawing and a price for that drawing" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining that the finish will be almost right — gaps, proud edges, paint over bad joins — there, specifics earn their length.