About me examples for estheticians
An About me page is read by someone judging a person rather than a company, which is why it is first person even when the business is not.
Ten of them follow, written for estheticians rather than filled in from a template. Your customer is someone who has had a bad reaction before and is nervous about trying again, and what they are weighing up before they get in touch is a bad reaction, and being upsold a course of treatments they did not need.
Plain and short
I am [first name], an esthetician in [your town]. I do facials, chemical peels and dermaplaning. I start with a skin consultation before any treatment is booked.
Use this as the default on a personal site or portfolio.
What I am known for
I am an esthetician, and the part of the work I care most about is saying no to a treatment that would damage someone’s skin. I am licensed and certified, and my clients are mostly someone who has had a bad reaction before and is nervous about trying again.
Use this when one specific standard is the reason people come to you.
How I got here
I came to this work from [where you came from]. [Number] years later the thing that still holds my attention is saying no to a treatment that would damage someone’s skin. I am licensed and certified.
Use this if the route in is genuinely interesting. Skip it if it is not.
What I am working on now
Right now I am mostly doing facials, for someone who has had a bad reaction before and is nervous about trying again. I am licensed and certified. If you want to talk about chemical peels, I start with a skin consultation before any treatment is booked.
Use this on a site you update. It dates fast, which is the point.
One human detail
I am [first name] — an esthetician in [your town], licensed and certified. [One true, small detail: a sport, a rescue dog, the town you grew up in]. Mostly I do facials and chemical peels.
Use this where people hire the person. One detail, not a life story.
Names the reader
If you are someone who has had a bad reaction before and is nervous about trying again, you are in the right place. I am [first name], an esthetician, and what I do about a bad reaction, and being upsold a course of treatments they did not need is the reason most people stay on this page.
Use this when the right visitor should recognise themselves immediately.
Credentials, stated once
I am licensed and certified. State licensed, with advanced certifications named rather than implied, and a sanitation standard you can see. Beyond the paperwork: I work on facials, chemical peels and dermaplaning, and a consultation and a patch test come before any treatment.
Use this where the licence matters and you do not want to lead with it twice.
The specialist
I do one thing: facials. I could do the rest of the list, and for years I did. I am licensed and certified. If that is what you need, I start with a skin consultation before any treatment is booked.
Use this if you have deliberately narrowed. It reads as confidence.
Under forty words
Esthetician in [your town], licensed and certified. Facials and chemical peels. Book a consultation.
Use this where the form gives you a box and no more.
The quiet one
I am [first name]. I have been an esthetician for [number] years, working for someone who has had a bad reaction before and is nervous about trying again. I am licensed and certified. If it would help to talk, I start with a skin consultation before any treatment is booked — there is no obligation in it.
Use this in a field where selling yourself hard would be a mark against you.
Writing for estheticians: what actually matters
What should an esthetician’s website say that a generic one does not?
Three things, in this order. That you are licensed and certified. That you understand the thing people are actually worried about, which for estheticians is a bad reaction, and being upsold a course of treatments they did not need. And what happens next: a skin consultation before any treatment is booked. Everything else on the page is decoration by comparison.
What does someone who has had a bad reaction before and is nervous about trying again check first?
The credential, then the proof. For estheticians it sounds like this. I patch-test before anything active. I tell you when a treatment is wrong for your skin. I name the products and actives I use. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on an esthetician’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I start with a skin consultation before any treatment is booked" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining a bad reaction, and being upsold a course of treatments they did not need — there, specifics earn their length.
Everything else for estheticians
About me for other trades
- Plumber
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- HVAC Technician
- Roofer
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- Landscaper
- Handyman
- Therapist
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- Massage Therapist
- Personal Trainer