Copy Examples

About me examples for landscapers

An About me page is read by someone judging a person rather than a company, which is why it is first person even when the business is not.

Ten of them follow, written for landscapers rather than filled in from a template. Your customer is a homeowner looking at a garden they do not enjoy, and what they are weighing up before they get in touch is spending thousands on a garden that looks tired in two seasons.


Plain and short

I am [first name], a landscaper in [your town]. I take on garden design and planting, patios and paving and irrigation. I walk the site, test the drainage and talk about how you use the space.

Use this as the default on a personal site or portfolio.

What I am known for

I am a landscaper, and the part of the work I care most about is designing for year three, not for the photo on handover day. I am fully insured, and my clients are mostly a homeowner looking at a garden they do not enjoy.

Use this when one specific standard is the reason people come to you.

How I got here

I came to this work from [where you came from]. [Number] years later the thing that still holds my attention is designing for year three, not for the photo on handover day. I am fully insured.

Use this if the route in is genuinely interesting. Skip it if it is not.

What I am working on now

Right now I am mostly doing garden design and planting, for a homeowner looking at a garden they do not enjoy. I am fully insured. If you want to talk about patios and paving, I walk the site, test the drainage and talk about how you use the space.

Use this on a site you update. It dates fast, which is the point.

One human detail

I am [first name] — a landscaper in [your town], fully insured. [One true, small detail: a sport, a rescue dog, the town you grew up in]. Mostly I do garden design and planting and patios and paving.

Use this where people hire the person. One detail, not a life story.

Names the reader

If you are a homeowner looking at a garden they do not enjoy, you are in the right place. I am [first name], a landscaper, and what I do about spending thousands on a garden that looks tired in two seasons is the reason most people stay on this page.

Use this when the right visitor should recognise themselves immediately.

Credentials, stated once

I am fully insured. I plant for the climate and soil you actually have. Beyond the paperwork: I work on garden design and planting, patios and paving and irrigation, and I walk the site and price what it actually needs.

Use this where the licence matters and you do not want to lead with it twice.

The specialist

I do one thing: garden design and planting. I could do the rest of the list, and for years I did. I am fully insured. If that is what you need, I walk the site, test the drainage and talk about how you use the space.

Use this if you have deliberately narrowed. It reads as confidence.

Under forty words

Landscaper in [your town], fully insured. Garden design and planting and patios and paving. Plan your garden.

Use this where the form gives you a box and no more.

The quiet one

I am [first name]. I have been a landscaper for [number] years, working for a homeowner looking at a garden they do not enjoy. I am fully insured. If it would help to talk, I walk the site, test the drainage and talk about how you use the space — there is no obligation in it.

Use this in a field where selling yourself hard would be a mark against you.

Writing for landscapers: what actually matters

What should a landscaper’s website say that a generic one does not?

Three things, in this order. That you are fully insured. That you understand the thing people are actually worried about, which for landscapers is spending thousands on a garden that looks tired in two seasons. And what happens next: we walk the site, test the drainage and talk about how you use the space. Everything else on the page is decoration by comparison.

What does a homeowner looking at a garden they do not enjoy check first?

The credential, then the proof. For landscapers it sounds like this. We choose plants for your soil and your zone. We sort the drainage before anything is planted. We can show you gardens we planted years ago. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a landscaper’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We walk the site, test the drainage and talk about how you use the space" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining spending thousands on a garden that looks tired in two seasons — there, specifics earn their length.