Copy Examples

About me examples for acupuncturists

An About me page is read by someone judging a person rather than a company, which is why it is first person even when the business is not.

Ten of them follow, written for acupuncturists rather than filled in from a template. Your customer is someone who has exhausted the obvious options, and what they are weighing up before they get in touch is the needles, plainly, and whether any of it will do anything.


Plain and short

I am [first name], an acupuncturist in [your town]. I treat pain management, stress and sleep and fertility support. I start with a full intake, then a treatment you can stop at any point.

Use this as the default on a personal site or portfolio.

What I am known for

I am an acupuncturist, and the part of the work I care most about is saying honestly how long it should take before you know it is working. I am licensed and board certified, and my clients are mostly someone who has exhausted the obvious options.

Use this when one specific standard is the reason people come to you.

How I got here

I came to this work from [where you came from]. [Number] years later the thing that still holds my attention is saying honestly how long it should take before you know it is working. I am licensed and board certified.

Use this if the route in is genuinely interesting. Skip it if it is not.

What I am working on now

Right now I am mostly doing pain management, for someone who has exhausted the obvious options. I am licensed and board certified. If you want to talk about stress and sleep, I start with a full intake, then a treatment you can stop at any point.

Use this on a site you update. It dates fast, which is the point.

One human detail

I am [first name] — an acupuncturist in [your town], licensed and board certified. [One true, small detail: a sport, a rescue dog, the town you grew up in]. Mostly I do pain management and stress and sleep.

Use this where people hire the person. One detail, not a life story.

Names the reader

If you are someone who has exhausted the obvious options, you are in the right place. I am [first name], an acupuncturist, and what I do about the needles, plainly, and whether any of it will do anything is the reason most people stay on this page.

Use this when the right visitor should recognise themselves immediately.

Credentials, stated once

I am licensed and board certified. Licensed and board certified, using single-use sterile needles, in a practice built around comfort. Beyond the paperwork: I work on pain management, stress and sleep and fertility support, and I do a full intake, and you can stop at any point.

Use this where the licence matters and you do not want to lead with it twice.

The specialist

I do one thing: pain management. I could do the rest of the list, and for years I did. I am licensed and board certified. If that is what you need, I start with a full intake, then a treatment you can stop at any point.

Use this if you have deliberately narrowed. It reads as confidence.

Under forty words

Acupuncturist in [your town], licensed and board certified. Pain management and stress and sleep. Book a first treatment.

Use this where the form gives you a box and no more.

The quiet one

I am [first name]. I have been an acupuncturist for [number] years, working for someone who has exhausted the obvious options. I am licensed and board certified. If it would help to talk, I start with a full intake, then a treatment you can stop at any point — there is no obligation in it.

Use this in a field where selling yourself hard would be a mark against you.

Writing for acupuncturists: what actually matters

What should an acupuncturist’s website say that a generic one does not?

Three things, in this order. That you are licensed and board certified. That you understand the thing people are actually worried about, which for acupuncturists is the needles, plainly, and whether any of it will do anything. And what happens next: a full intake, then a treatment you can stop at any point. Everything else on the page is decoration by comparison.

What does someone who has exhausted the obvious options check first?

The credential, then the proof. For acupuncturists it sounds like this. We describe honestly what a session feels like. We tell you how many sessions before you should expect a change. We use single-use sterile needles. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on an acupuncturist’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We start with a full intake, then a treatment you can stop at any point" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining the needles, plainly, and whether any of it will do anything — there, specifics earn their length.