About me examples for wedding planners
An About me page is read by someone judging a person rather than a company, which is why it is first person even when the business is not.
Ten of them follow, written for wedding planners rather than filled in from a template. Your customer is a couple who have just realised how many decisions there are, and what they are weighing up before they get in touch is losing control of their own day, and a budget that drifts without anyone saying so.
Plain and short
I am [first name], a wedding planner in [your town]. I plan full planning, partial planning and day-of coordination. I start with a call about what you actually want the day to feel like.
Use this as the default on a personal site or portfolio.
What I am known for
I am a wedding planner, and the part of the work I care most about is handing over a day that runs without you managing it. I am fully insured, and my clients are mostly a couple who have just realised how many decisions there are.
Use this when one specific standard is the reason people come to you.
How I got here
I came to this work from [where you came from]. [Number] years later the thing that still holds my attention is handing over a day that runs without you managing it. I am fully insured.
Use this if the route in is genuinely interesting. Skip it if it is not.
What I am working on now
Right now I am mostly doing full planning, for a couple who have just realised how many decisions there are. I am fully insured. If you want to talk about partial planning, I start with a call about what you actually want the day to feel like.
Use this on a site you update. It dates fast, which is the point.
One human detail
I am [first name] — a wedding planner in [your town], fully insured. [One true, small detail: a sport, a rescue dog, the town you grew up in]. Mostly I do full planning and partial planning.
Use this where people hire the person. One detail, not a life story.
Names the reader
If you are a couple who have just realised how many decisions there are, you are in the right place. I am [first name], a wedding planner, and what I do about losing control of their own day, and a budget that drifts without anyone saying so is the reason most people stay on this page.
Use this when the right visitor should recognise themselves immediately.
Credentials, stated once
I am fully insured. The venues and suppliers in this area know me by name — these are real working relationships, not a directory listing, and every event is fully covered. Beyond the paperwork: I work on full planning, partial planning and day-of coordination, and I start with what you want the day to feel like.
Use this where the licence matters and you do not want to lead with it twice.
The specialist
I do one thing: full planning. I could do the rest of the list, and for years I did. I am fully insured. If that is what you need, I start with a call about what you actually want the day to feel like.
Use this if you have deliberately narrowed. It reads as confidence.
Under forty words
Wedding planner in [your town], fully insured. Full planning and partial planning. Check your date.
Use this where the form gives you a box and no more.
The quiet one
I am [first name]. I have been a wedding planner for [number] years, working for a couple who have just realised how many decisions there are. I am fully insured. If it would help to talk, I start with a call about what you actually want the day to feel like — there is no obligation in it.
Use this in a field where selling yourself hard would be a mark against you.
Writing for wedding planners: what actually matters
What should a wedding planner’s website say that a generic one does not?
Three things, in this order. That you are fully insured. That you understand the thing people are actually worried about, which for wedding planners is losing control of their own day, and a budget that drifts without anyone saying so. And what happens next: a call about what you actually want the day to feel like. Everything else on the page is decoration by comparison.
What does a couple who have just realised how many decisions there are check first?
The credential, then the proof. For wedding planners it sounds like this. You can see the budget at all times. We take no kickbacks from vendors. Everyone has the timeline before the day. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a wedding planner’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We start with a call about what you actually want the day to feel like" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining losing control of their own day, and a budget that drifts without anyone saying so — there, specifics earn their length.
Everything else for wedding planners
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