About me examples for cleaning services
An About me page is read by someone judging a person rather than a company, which is why it is first person even when the business is not.
Ten of them follow, written for cleaning services rather than filled in from a template. Your customer is a household that has run out of weekend, and what they are weighing up before they get in touch is strangers in the house unsupervised, and a different crew every week.
Plain and short
I am [first name], a cleaning service in [your town]. I handle regular home cleaning, deep cleans and move-in and move-out. I start with a walkthrough and a fixed quote, not an hourly guess.
Use this as the default on a personal site or portfolio.
What I am known for
I am a cleaning service, and the part of the work I care most about is sending the same people every time. I am insured, bonded and background-checked, and my clients are mostly a household that has run out of weekend.
Use this when one specific standard is the reason people come to you.
How I got here
I came to this work from [where you came from]. [Number] years later the thing that still holds my attention is sending the same people every time. I am insured, bonded and background-checked.
Use this if the route in is genuinely interesting. Skip it if it is not.
What I am working on now
Right now I am mostly doing regular home cleaning, for a household that has run out of weekend. I am insured, bonded and background-checked. If you want to talk about deep cleans, I start with a walkthrough and a fixed quote, not an hourly guess.
Use this on a site you update. It dates fast, which is the point.
One human detail
I am [first name] — a cleaning service in [your town], insured, bonded and background-checked. [One true, small detail: a sport, a rescue dog, the town you grew up in]. Mostly I do regular home cleaning and deep cleans.
Use this where people hire the person. One detail, not a life story.
Names the reader
If you are a household that has run out of weekend, you are in the right place. I am [first name], a cleaning service, and what I do about strangers in the house unsupervised, and a different crew every week is the reason most people stay on this page.
Use this when the right visitor should recognise themselves immediately.
Credentials, stated once
I am insured, bonded and background-checked. Bonded and every cleaner background-checked, because I am in your house when you are not. Beyond the paperwork: I work on regular home cleaning, deep cleans and move-in and move-out, and I walk through and give you a fixed quote, not an hourly guess.
Use this where the licence matters and you do not want to lead with it twice.
The specialist
I do one thing: regular home cleaning. I could do the rest of the list, and for years I did. I am insured, bonded and background-checked. If that is what you need, I start with a walkthrough and a fixed quote, not an hourly guess.
Use this if you have deliberately narrowed. It reads as confidence.
Under forty words
Cleaning service in [your town], insured, bonded and background-checked. Regular home cleaning and deep cleans. Get a quote.
Use this where the form gives you a box and no more.
The quiet one
I am [first name]. I have been a cleaning service for [number] years, working for a household that has run out of weekend. I am insured, bonded and background-checked. If it would help to talk, I start with a walkthrough and a fixed quote, not an hourly guess — there is no obligation in it.
Use this in a field where selling yourself hard would be a mark against you.
Writing for cleaning services: what actually matters
What should a cleaning service’s website say that a generic one does not?
Three things, in this order. That you are insured, bonded and background-checked. That you understand the thing people are actually worried about, which for cleaning services is strangers in the house unsupervised, and a different crew every week. And what happens next: a walkthrough and a fixed quote, not an hourly guess. Everything else on the page is decoration by comparison.
What does a household that has run out of weekend check first?
The credential, then the proof. For cleaning services it sounds like this. You get the same team every visit. Every cleaner is background-checked and bonded. You get a checklist you can see. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a cleaning service’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We start with a walkthrough and a fixed quote, not an hourly guess" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining strangers in the house unsupervised, and a different crew every week — there, specifics earn their length.
Everything else for cleaning services
About me for other trades
- Plumber
- Electrician
- HVAC Technician
- Roofer
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Massage Therapist
- Personal Trainer