Copy Examples

About me examples for accountants

An About me page is read by someone judging a person rather than a company, which is why it is first person even when the business is not.

Ten of them follow, written for accountants rather than filled in from a template. Your customer is a small business owner doing their books at eleven at night, and what they are weighing up before they get in touch is a mistake that brings a letter from the IRS, and being charged for every email.


Plain and short

I am [first name], an accountant in [your town]. I handle tax preparation and filing, bookkeeping and small business accounts. I start with a free call to see what you need and what it should cost.

Use this as the default on a personal site or portfolio.

What I am known for

I am an accountant, and the part of the work I care most about is being reachable between January and April. I am CPA licensed and insured, and my clients are mostly a small business owner doing their books at eleven at night.

Use this when one specific standard is the reason people come to you.

How I got here

I came to this work from [where you came from]. [Number] years later the thing that still holds my attention is being reachable between January and April. I am CPA licensed and insured.

Use this if the route in is genuinely interesting. Skip it if it is not.

What I am working on now

Right now I am mostly doing tax preparation and filing, for a small business owner doing their books at eleven at night. I am CPA licensed and insured. If you want to talk about bookkeeping, I start with a free call to see what you need and what it should cost.

Use this on a site you update. It dates fast, which is the point.

One human detail

I am [first name] — an accountant in [your town], CPA licensed and insured. [One true, small detail: a sport, a rescue dog, the town you grew up in]. Mostly I do tax preparation and filing and bookkeeping.

Use this where people hire the person. One detail, not a life story.

Names the reader

If you are a small business owner doing their books at eleven at night, you are in the right place. I am [first name], an accountant, and what I do about a mistake that brings a letter from the IRS, and being charged for every email is the reason most people stay on this page.

Use this when the right visitor should recognise themselves immediately.

Credentials, stated once

I am CPA licensed and insured. Licensed CPA, in good standing, with professional indemnity cover and a real person answering in April. Beyond the paperwork: I work on tax preparation and filing, bookkeeping and small business accounts, and I agree the fee before the work, not after.

Use this where the licence matters and you do not want to lead with it twice.

The specialist

I do one thing: tax preparation and filing. I could do the rest of the list, and for years I did. I am CPA licensed and insured. If that is what you need, I start with a free call to see what you need and what it should cost.

Use this if you have deliberately narrowed. It reads as confidence.

Under forty words

Accountant in [your town], CPA licensed and insured. Tax preparation and filing and bookkeeping. Book a consultation.

Use this where the form gives you a box and no more.

The quiet one

I am [first name]. I have been an accountant for [number] years, working for a small business owner doing their books at eleven at night. I am CPA licensed and insured. If it would help to talk, I start with a free call to see what you need and what it should cost — there is no obligation in it.

Use this in a field where selling yourself hard would be a mark against you.

Writing for accountants: what actually matters

What should an accountant’s website say that a generic one does not?

Three things, in this order. That you are CPA licensed and insured. That you understand the thing people are actually worried about, which for accountants is a mistake that brings a letter from the IRS, and being charged for every email. And what happens next: a free call to see what you need and what it should cost. Everything else on the page is decoration by comparison.

What does a small business owner doing their books at eleven at night check first?

The credential, then the proof. For accountants it sounds like this. We agree a fixed fee in advance. We answer questions without starting the clock. We handle the correspondence if a letter arrives. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on an accountant’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We start with a free call to see what you need and what it should cost" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining a mistake that brings a letter from the IRS, and being charged for every email — there, specifics earn their length.