Copy Examples

About me examples for massage therapists

An About me page is read by someone judging a person rather than a company, which is why it is first person even when the business is not.

Ten of them follow, written for massage therapists rather than filled in from a template. Your customer is someone carrying a knot they have had for months, and what they are weighing up before they get in touch is awkwardness about the room, the draping and what is expected of them.


Plain and short

I am [first name], a massage therapist in [your town]. I work with people on deep tissue, sports massage and prenatal massage. I talk about what hurts and what you want from the hour.

Use this as the default on a personal site or portfolio.

What I am known for

I am a massage therapist, and the part of the work I care most about is listening to what the body is actually asking for. I am licensed and insured, and my clients are mostly someone carrying a knot they have had for months.

Use this when one specific standard is the reason people come to you.

How I got here

I came to this work from [where you came from]. [Number] years later the thing that still holds my attention is listening to what the body is actually asking for. I am licensed and insured.

Use this if the route in is genuinely interesting. Skip it if it is not.

What I am working on now

Right now I am mostly doing deep tissue, for someone carrying a knot they have had for months. I am licensed and insured. If you want to talk about sports massage, I talk about what hurts and what you want from the hour.

Use this on a site you update. It dates fast, which is the point.

One human detail

I am [first name] — a massage therapist in [your town], licensed and insured. [One true, small detail: a sport, a rescue dog, the town you grew up in]. Mostly I do deep tissue and sports massage.

Use this where people hire the person. One detail, not a life story.

Names the reader

If you are someone carrying a knot they have had for months, you are in the right place. I am [first name], a massage therapist, and what I do about awkwardness about the room, the draping and what is expected of them is the reason most people stay on this page.

Use this when the right visitor should recognise themselves immediately.

Credentials, stated once

I am licensed and insured. Trained in the specific modalities offered rather than a general certificate. Beyond the paperwork: I work on deep tissue, sports massage and prenatal massage, and I talk about what hurts before the hour starts.

Use this where the licence matters and you do not want to lead with it twice.

The specialist

I do one thing: deep tissue. I could do the rest of the list, and for years I did. I am licensed and insured. If that is what you need, I talk about what hurts and what you want from the hour.

Use this if you have deliberately narrowed. It reads as confidence.

Under forty words

Massage therapist in [your town], licensed and insured. Deep tissue and sports massage. Book a session.

Use this where the form gives you a box and no more.

The quiet one

I am [first name]. I have been a massage therapist for [number] years, working for someone carrying a knot they have had for months. I am licensed and insured. If it would help to talk, I talk about what hurts and what you want from the hour — there is no obligation in it.

Use this in a field where selling yourself hard would be a mark against you.

Writing for massage therapists: what actually matters

What should a massage therapist’s website say that a generic one does not?

Three things, in this order. That you are licensed and insured. That you understand the thing people are actually worried about, which for massage therapists is awkwardness about the room, the draping and what is expected of them. And what happens next: I talk about what hurts and what you want from the hour. Everything else on the page is decoration by comparison.

What does someone carrying a knot they have had for months check first?

The credential, then the proof. For massage therapists it sounds like this. I describe what the session involves before you book. I let you set the pressure. I keep the room quiet, private and clean. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a massage therapist’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I talk about what hurts and what you want from the hour" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining awkwardness about the room, the draping and what is expected of them — there, specifics earn their length.