About me examples for graphic designers
An About me page is read by someone judging a person rather than a company, which is why it is first person even when the business is not.
Ten of them follow, written for graphic designers rather than filled in from a template. Your customer is a founder whose brand was made in Canva at midnight, and what they are weighing up before they get in touch is ending up with a logo they cannot edit and files they cannot open.
Plain and short
I am [first name], a graphic designer in [your town]. I take on brand identity and logos, packaging and print and marketing collateral. I start with a short brief session, then concepts — no mood boards billed as work.
Use this as the default on a personal site or portfolio.
What I am known for
I am a graphic designer, and the part of the work I care most about is handing over files the client can still use in five years. I am independent, and my clients are mostly a founder whose brand was made in Canva at midnight.
Use this when one specific standard is the reason people come to you.
How I got here
I came to this work from [where you came from]. [Number] years later the thing that still holds my attention is handing over files the client can still use in five years. I am independent.
Use this if the route in is genuinely interesting. Skip it if it is not.
What I am working on now
Right now I am mostly doing brand identity and logos, for a founder whose brand was made in Canva at midnight. I am independent. If you want to talk about packaging, I start with a short brief session, then concepts — no mood boards billed as work.
Use this on a site you update. It dates fast, which is the point.
One human detail
I am [first name] — a graphic designer in [your town], independent. [One true, small detail: a sport, a rescue dog, the town you grew up in]. Mostly I do brand identity and logos and packaging.
Use this where people hire the person. One detail, not a life story.
Names the reader
If you are a founder whose brand was made in Canva at midnight, you are in the right place. I am [first name], a graphic designer, and what I do about ending up with a logo they cannot edit and files they cannot open is the reason most people stay on this page.
Use this when the right visitor should recognise themselves immediately.
Credentials, stated once
I am independent. Working directly with you rather than through an account layer, with files delivered in formats you can use. Beyond the paperwork: I work on brand identity and logos, packaging and print and marketing collateral, and I agree the brief, then I show concepts — mood boards are not billed as work.
Use this where the licence matters and you do not want to lead with it twice.
The specialist
I do one thing: brand identity and logos. I could do the rest of the list, and for years I did. I am independent. If that is what you need, I start with a short brief session, then concepts — no mood boards billed as work.
Use this if you have deliberately narrowed. It reads as confidence.
Under forty words
Graphic designer in [your town], independent. Brand identity and logos and packaging. Start a project.
Use this where the form gives you a box and no more.
The quiet one
I am [first name]. I have been a graphic designer for [number] years, working for a founder whose brand was made in Canva at midnight. I am independent. If it would help to talk, I start with a short brief session, then concepts — no mood boards billed as work — there is no obligation in it.
Use this in a field where selling yourself hard would be a mark against you.
Writing for graphic designers: what actually matters
What should a graphic designer’s website say that a generic one does not?
Three things, in this order. That you are independent. That you understand the thing people are actually worried about, which for graphic designers is ending up with a logo they cannot edit and files they cannot open. And what happens next: a short brief session, then concepts — no mood boards billed as work. Everything else on the page is decoration by comparison.
What does a founder whose brand was made in Canva at midnight check first?
The credential, then the proof. For graphic designers it sounds like this. You own the artwork and the source files. I state the number of revisions up front. I deliver brand guidelines so it stays consistent. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a graphic designer’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I start with a short brief session, then concepts — no mood boards billed as work" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining ending up with a logo they cannot edit and files they cannot open — there, specifics earn their length.
Everything else for graphic designers
About me for other trades
- Plumber
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