About me examples for auto mechanics
An About me page is read by someone judging a person rather than a company, which is why it is first person even when the business is not.
Ten of them follow, written for auto mechanics rather than filled in from a template. Your customer is a driver who has been overcharged before and knows it, and what they are weighing up before they get in touch is being charged for work the car did not need, because they cannot check.
Plain and short
I am [first name], an auto mechanic in [your town]. I handle diagnostics, brakes and suspension and engine repair. I diagnose, photograph what I find, and call you before touching anything.
Use this as the default on a personal site or portfolio.
What I am known for
I am an auto mechanic, and the part of the work I care most about is showing the customer the failed part. I am ASE-certified, and my clients are mostly a driver who has been overcharged before and knows it.
Use this when one specific standard is the reason people come to you.
How I got here
I came to this work from [where you came from]. [Number] years later the thing that still holds my attention is showing the customer the failed part. I am ASE-certified.
Use this if the route in is genuinely interesting. Skip it if it is not.
What I am working on now
Right now I am mostly doing diagnostics, for a driver who has been overcharged before and knows it. I am ASE-certified. If you want to talk about brakes and suspension, I diagnose, photograph what I find, and call you before touching anything.
Use this on a site you update. It dates fast, which is the point.
One human detail
I am [first name] — an auto mechanic in [your town], ASE-certified. [One true, small detail: a sport, a rescue dog, the town you grew up in]. Mostly I do diagnostics and brakes and suspension.
Use this where people hire the person. One detail, not a life story.
Names the reader
If you are a driver who has been overcharged before and knows it, you are in the right place. I am [first name], an auto mechanic, and what I do about being charged for work the car did not need, because they cannot check is the reason most people stay on this page.
Use this when the right visitor should recognise themselves immediately.
Credentials, stated once
I am ASE-certified. ASE-certified technicians, with the diagnostic equipment to find the fault rather than replace parts until it stops. Beyond the paperwork: I work on diagnostics, brakes and suspension and engine repair, and I diagnose, photograph it, and call you before touching anything.
Use this where the licence matters and you do not want to lead with it twice.
The specialist
I do one thing: diagnostics. I could do the rest of the list, and for years I did. I am ASE-certified. If that is what you need, I diagnose, photograph what I find, and call you before touching anything.
Use this if you have deliberately narrowed. It reads as confidence.
Under forty words
Auto mechanic in [your town], ASE-certified. Diagnostics and brakes and suspension. Book a service.
Use this where the form gives you a box and no more.
The quiet one
I am [first name]. I have been an auto mechanic for [number] years, working for a driver who has been overcharged before and knows it. I am ASE-certified. If it would help to talk, I diagnose, photograph what I find, and call you before touching anything — there is no obligation in it.
Use this in a field where selling yourself hard would be a mark against you.
Writing for auto mechanics: what actually matters
What should an auto mechanic’s website say that a generic one does not?
Three things, in this order. That you are ASE-certified. That you understand the thing people are actually worried about, which for auto mechanics is being charged for work the car did not need, because they cannot check. And what happens next: we diagnose, photograph what we find, and call you before touching anything. Everything else on the page is decoration by comparison.
What does a driver who has been overcharged before and knows it check first?
The credential, then the proof. For auto mechanics it sounds like this. We show you the old part. We get your approval before any extra work. We give written estimates that hold. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on an auto mechanic’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We diagnose, photograph what we find, and call you before touching anything" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining being charged for work the car did not need, because they cannot check — there, specifics earn their length.
Everything else for auto mechanics
About me for other trades
- Plumber
- Electrician
- HVAC Technician
- Roofer
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Massage Therapist
- Personal Trainer