About me examples for roofers
An About me page is read by someone judging a person rather than a company, which is why it is first person even when the business is not.
Ten of them follow, written for roofers rather than filled in from a template. Your customer is a homeowner with a stain on the ceiling or hail on the news, and what they are weighing up before they get in touch is storm-chasers who take a deposit and disappear.
Plain and short
I am [first name], a roofer in [your town]. I handle roof replacement, leak repair and storm damage. I get on the roof, photograph what I find, and show you.
Use this as the default on a personal site or portfolio.
What I am known for
I am a roofer, and the part of the work I care most about is still being in town when the warranty is called on. I am licensed, bonded and insured, and my clients are mostly a homeowner with a stain on the ceiling or hail on the news.
Use this when one specific standard is the reason people come to you.
How I got here
I came to this work from [where you came from]. [Number] years later the thing that still holds my attention is still being in town when the warranty is called on. I am licensed, bonded and insured.
Use this if the route in is genuinely interesting. Skip it if it is not.
What I am working on now
Right now I am mostly doing roof replacement, for a homeowner with a stain on the ceiling or hail on the news. I am licensed, bonded and insured. If you want to talk about leak repair, I get on the roof, photograph what I find, and show you.
Use this on a site you update. It dates fast, which is the point.
One human detail
I am [first name] — a roofer in [your town], licensed, bonded and insured. [One true, small detail: a sport, a rescue dog, the town you grew up in]. Mostly I do roof replacement and leak repair.
Use this where people hire the person. One detail, not a life story.
Names the reader
If you are a homeowner with a stain on the ceiling or hail on the news, you are in the right place. I am [first name], a roofer, and what I do about storm-chasers who take a deposit and disappear is the reason most people stay on this page.
Use this when the right visitor should recognise themselves immediately.
Credentials, stated once
I am licensed, bonded and insured. Bonded and carrying workers’ comp, so a fall on your roof is never your liability. Beyond the paperwork: I work on roof replacement, leak repair and storm damage, and I get on the roof and show you what I found before quoting.
Use this where the licence matters and you do not want to lead with it twice.
The specialist
I do one thing: roof replacement. I could do the rest of the list, and for years I did. I am licensed, bonded and insured. If that is what you need, I get on the roof, photograph what I find, and show you.
Use this if you have deliberately narrowed. It reads as confidence.
Under forty words
Roofer in [your town], licensed, bonded and insured. Roof replacement and leak repair. Book a roof inspection.
Use this where the form gives you a box and no more.
The quiet one
I am [first name]. I have been a roofer for [number] years, working for a homeowner with a stain on the ceiling or hail on the news. I am licensed, bonded and insured. If it would help to talk, I get on the roof, photograph what I find, and show you — there is no obligation in it.
Use this in a field where selling yourself hard would be a mark against you.
Writing for roofers: what actually matters
What should a roofer’s website say that a generic one does not?
Three things, in this order. That you are licensed, bonded and insured. That you understand the thing people are actually worried about, which for roofers is storm-chasers who take a deposit and disappear. And what happens next: we get on the roof, photograph what we find, and show you. Everything else on the page is decoration by comparison.
What does a homeowner with a stain on the ceiling or hail on the news check first?
The credential, then the proof. For roofers it sounds like this. We photograph the roof before and after. We carry workers comp, so a fall is never your liability. We are certified by the manufacturers whose materials we fit. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a roofer’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We get on the roof, photograph what we find, and show you" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining storm-chasers who take a deposit and disappear — there, specifics earn their length.
Everything else for roofers
About me for other trades
- Plumber
- Electrician
- HVAC Technician
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Massage Therapist
- Personal Trainer
- Dentist