About me examples for virtual assistants
An About me page is read by someone judging a person rather than a company, which is why it is first person even when the business is not.
Ten of them follow, written for virtual assistants rather than filled in from a template. Your customer is a founder who is the bottleneck on their own calendar, and what they are weighing up before they get in touch is handing over passwords and inbox access to someone they have never met.
Plain and short
I am [first name], a virtual assistant in [your town]. I handle inbox and calendar management, travel booking and invoicing and admin. I start with a short trial block, so you can see the work before committing.
Use this as the default on a personal site or portfolio.
What I am known for
I am a virtual assistant, and the part of the work I care most about is getting to the point where they stop having to check. I am experienced and insured, and my clients are mostly a founder who is the bottleneck on their own calendar.
Use this when one specific standard is the reason people come to you.
How I got here
I came to this work from [where you came from]. [Number] years later the thing that still holds my attention is getting to the point where they stop having to check. I am experienced and insured.
Use this if the route in is genuinely interesting. Skip it if it is not.
What I am working on now
Right now I am mostly doing inbox and calendar management, for a founder who is the bottleneck on their own calendar. I am experienced and insured. If you want to talk about travel booking, I start with a short trial block, so you can see the work before committing.
Use this on a site you update. It dates fast, which is the point.
One human detail
I am [first name] — a virtual assistant in [your town], experienced and insured. [One true, small detail: a sport, a rescue dog, the town you grew up in]. Mostly I do inbox and calendar management and travel booking.
Use this where people hire the person. One detail, not a life story.
Names the reader
If you are a founder who is the bottleneck on their own calendar, you are in the right place. I am [first name], a virtual assistant, and what I do about handing over passwords and inbox access to someone they have never met is the reason most people stay on this page.
Use this when the right visitor should recognise themselves immediately.
Credentials, stated once
I am experienced and insured. Under NDA as standard, and working in your systems rather than importing my own. Beyond the paperwork: I work on inbox and calendar management, travel booking and invoicing and admin, and I start with a short trial so you can see the work first.
Use this where the licence matters and you do not want to lead with it twice.
The specialist
I do one thing: inbox and calendar management. I could do the rest of the list, and for years I did. I am experienced and insured. If that is what you need, I start with a short trial block, so you can see the work before committing.
Use this if you have deliberately narrowed. It reads as confidence.
Under forty words
Virtual assistant in [your town], experienced and insured. Inbox and calendar management and travel booking. Start with a trial.
Use this where the form gives you a box and no more.
The quiet one
I am [first name]. I have been a virtual assistant for [number] years, working for a founder who is the bottleneck on their own calendar. I am experienced and insured. If it would help to talk, I start with a short trial block, so you can see the work before committing — there is no obligation in it.
Use this in a field where selling yourself hard would be a mark against you.
Writing for virtual assistants: what actually matters
What should a virtual assistant’s website say that a generic one does not?
Three things, in this order. That you are experienced and insured. That you understand the thing people are actually worried about, which for virtual assistants is handing over passwords and inbox access to someone they have never met. And what happens next: a short trial block, so you can see the work before committing. Everything else on the page is decoration by comparison.
What does a founder who is the bottleneck on their own calendar check first?
The credential, then the proof. For virtual assistants it sounds like this. I sign an NDA before I get access to anything. I can give you references from long-term clients. I start with a trial and there is no lock-in. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a virtual assistant’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I start with a short trial block, so you can see the work before committing" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining handing over passwords and inbox access to someone they have never met — there, specifics earn their length.
Everything else for virtual assistants
About me for other trades
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