About me examples for tutors
An About me page is read by someone judging a person rather than a company, which is why it is first person even when the business is not.
Ten of them follow, written for tutors rather than filled in from a template. Your customer is a parent watching their child lose confidence in a subject, and what they are weighing up before they get in touch is paying weekly for months with no idea whether anything is improving.
Plain and short
I am [first name], a tutor in [your town]. I work with students on maths and science, exam preparation and essay and writing support. I start with an assessment session that tells you where the gaps really are.
Use this as the default on a personal site or portfolio.
What I am known for
I am a tutor, and the part of the work I care most about is showing the parent evidence of progress they did not have to ask for. I am qualified and background-checked, and my clients are mostly a parent watching their child lose confidence in a subject.
Use this when one specific standard is the reason people come to you.
How I got here
I came to this work from [where you came from]. [Number] years later the thing that still holds my attention is showing the parent evidence of progress they did not have to ask for. I am qualified and background-checked.
Use this if the route in is genuinely interesting. Skip it if it is not.
What I am working on now
Right now I am mostly doing maths and science, for a parent watching their child lose confidence in a subject. I am qualified and background-checked. If you want to talk about exam preparation, I start with an assessment session that tells you where the gaps really are.
Use this on a site you update. It dates fast, which is the point.
One human detail
I am [first name] — a tutor in [your town], qualified and background-checked. [One true, small detail: a sport, a rescue dog, the town you grew up in]. Mostly I do maths and science and exam preparation.
Use this where people hire the person. One detail, not a life story.
Names the reader
If you are a parent watching their child lose confidence in a subject, you are in the right place. I am [first name], a tutor, and what I do about paying weekly for months with no idea whether anything is improving is the reason most people stay on this page.
Use this when the right visitor should recognise themselves immediately.
Credentials, stated once
I am qualified and background-checked. Qualified in the subject taught, background-checked, and teaching the specification your child is actually sitting. Beyond the paperwork: I work on maths and science, exam preparation and essay and writing support, and the first session tells you where the gaps really are.
Use this where the licence matters and you do not want to lead with it twice.
The specialist
I do one thing: maths and science. I could do the rest of the list, and for years I did. I am qualified and background-checked. If that is what you need, I start with an assessment session that tells you where the gaps really are.
Use this if you have deliberately narrowed. It reads as confidence.
Under forty words
Tutor in [your town], qualified and background-checked. Maths and science and exam preparation. Book an assessment.
Use this where the form gives you a box and no more.
The quiet one
I am [first name]. I have been a tutor for [number] years, working for a parent watching their child lose confidence in a subject. I am qualified and background-checked. If it would help to talk, I start with an assessment session that tells you where the gaps really are — there is no obligation in it.
Use this in a field where selling yourself hard would be a mark against you.
Writing for tutors: what actually matters
What should a tutor’s website say that a generic one does not?
Three things, in this order. That you are qualified and background-checked. That you understand the thing people are actually worried about, which for tutors is paying weekly for months with no idea whether anything is improving. And what happens next: an assessment session that tells you where the gaps really are. Everything else on the page is decoration by comparison.
What does a parent watching their child lose confidence in a subject check first?
The credential, then the proof. For tutors it sounds like this. I report progress rather than assume it. I teach to the specification they are actually sitting. I make the first session an assessment. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a tutor’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I start with an assessment session that tells you where the gaps really are" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining paying weekly for months with no idea whether anything is improving — there, specifics earn their length.
Everything else for tutors
About me for other trades
- Plumber
- Electrician
- HVAC Technician
- Roofer
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Massage Therapist
- Personal Trainer