About me examples for nannies
An About me page is read by someone judging a person rather than a company, which is why it is first person even when the business is not.
Ten of them follow, written for nannies rather than filled in from a template. Your customer is a parent choosing who will be alone with their child all day, and what they are weighing up before they get in touch is leaving their child all day with someone they have met twice.
Plain and short
I am [first name], a nanny in [your town]. I look after full-time care, after-school care and newborn care. I start with a call, then a paid trial afternoon with the children before anyone commits.
Use this as the default on a personal site or portfolio.
What I am known for
I am a nanny, and the part of the work I care most about is being specific about ages and routines rather than describing yourself as caring. I am background-checked and first-aid certified, and my clients are mostly a parent choosing who will be alone with their child all day.
Use this when one specific standard is the reason people come to you.
How I got here
I came to this work from [where you came from]. [Number] years later the thing that still holds my attention is being specific about ages and routines rather than describing yourself as caring. I am background-checked and first-aid certified.
Use this if the route in is genuinely interesting. Skip it if it is not.
What I am working on now
Right now I am mostly doing full-time care, for a parent choosing who will be alone with their child all day. I am background-checked and first-aid certified. If you want to talk about after-school care, I start with a call, then a paid trial afternoon with the children before anyone commits.
Use this on a site you update. It dates fast, which is the point.
One human detail
I am [first name] — a nanny in [your town], background-checked and first-aid certified. [One true, small detail: a sport, a rescue dog, the town you grew up in]. Mostly I do full-time care and after-school care.
Use this where people hire the person. One detail, not a life story.
Names the reader
If you are a parent choosing who will be alone with their child all day, you are in the right place. I am [first name], a nanny, and what I do about leaving their child all day with someone they have met twice is the reason most people stay on this page.
Use this when the right visitor should recognise themselves immediately.
Credentials, stated once
I am background-checked and first-aid certified. Background check on file, paediatric first aid and CPR current, and references parents can actually call. Beyond the paperwork: I work on full-time care, after-school care and newborn care, and I start with a paid trial afternoon before anyone commits.
Use this where the licence matters and you do not want to lead with it twice.
The specialist
I do one thing: full-time care. I could do the rest of the list, and for years I did. I am background-checked and first-aid certified. If that is what you need, I start with a call, then a paid trial afternoon with the children before anyone commits.
Use this if you have deliberately narrowed. It reads as confidence.
Under forty words
Nanny in [your town], background-checked and first-aid certified. Full-time care and after-school care. Arrange a meeting.
Use this where the form gives you a box and no more.
The quiet one
I am [first name]. I have been a nanny for [number] years, working for a parent choosing who will be alone with their child all day. I am background-checked and first-aid certified. If it would help to talk, I start with a call, then a paid trial afternoon with the children before anyone commits — there is no obligation in it.
Use this in a field where selling yourself hard would be a mark against you.
Writing for nannies: what actually matters
What should a nanny’s website say that a generic one does not?
Three things, in this order. That you are background-checked and first-aid certified. That you understand the thing people are actually worried about, which for nannies is leaving their child all day with someone they have met twice. And what happens next: a call, then a paid trial afternoon with the children before anyone commits. Everything else on the page is decoration by comparison.
What does a parent choosing who will be alone with their child all day check first?
The credential, then the proof. For nannies it sounds like this. My background check and first aid are current and dated. I give references from families you can phone. I say the ages I have looked after and for how long. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a nanny’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I start with a call, then a paid trial afternoon with the children before anyone commits" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining leaving their child all day with someone they have met twice — there, specifics earn their length.
Everything else for nannies
About me for other trades
- Plumber
- Electrician
- HVAC Technician
- Roofer
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Massage Therapist
- Personal Trainer