About me examples for models
An About me page is read by someone judging a person rather than a company, which is why it is first person even when the business is not.
Ten of them follow, written for models rather than filled in from a template. Your customer is a casting director or brand comparing thirty portfolios in a sitting, and what they are weighing up before they get in touch is booking from a portfolio that is three years old and stats that no longer match.
Plain and short
I am [first name], a model in [your town]. I work in editorial, commercial and runway. Check the current digitals and measurements, then book through my agency.
Use this as the default on a personal site or portfolio.
What I am known for
I am a model, and the part of the work I care most about is keeping the digitals and measurements genuinely current. I am represented, and my clients are mostly a casting director or brand comparing thirty portfolios in a sitting.
Use this when one specific standard is the reason people come to you.
How I got here
I came to this work from [where you came from]. [Number] years later the thing that still holds my attention is keeping the digitals and measurements genuinely current. I am represented.
Use this if the route in is genuinely interesting. Skip it if it is not.
What I am working on now
Right now I am mostly doing editorial, for a casting director or brand comparing thirty portfolios in a sitting. I am represented. If you want to talk about commercial, check the current digitals and measurements, then book through my agency.
Use this on a site you update. It dates fast, which is the point.
One human detail
I am [first name] — a model in [your town], represented. [One true, small detail: a sport, a rescue dog, the town you grew up in]. Mostly I do editorial and commercial.
Use this where people hire the person. One detail, not a life story.
Names the reader
If you are a casting director or brand comparing thirty portfolios in a sitting, you are in the right place. I am [first name], a model, and what I do about booking from a portfolio that is three years old and stats that no longer match is the reason most people stay on this page.
Use this when the right visitor should recognise themselves immediately.
Credentials, stated once
I am represented. Agency representation, measurements current within the last month, and a portfolio that is actually recent. Beyond the paperwork: I work on editorial, commercial and runway, and the measurements and digitals carry a date, and the date is recent.
Use this where the licence matters and you do not want to lead with it twice.
The specialist
I do one thing: editorial. I could do the rest of the list, and for years I did. I am represented. If that is what you need, check the current digitals and measurements, then book through my agency.
Use this if you have deliberately narrowed. It reads as confidence.
Under forty words
Model in [your town], represented. Editorial and commercial. View portfolio.
Use this where the form gives you a box and no more.
The quiet one
I am [first name]. I have been a model for [number] years, working for a casting director or brand comparing thirty portfolios in a sitting. I am represented. If it would help to talk, check the current digitals and measurements, then book through my agency — there is no obligation in it.
Use this in a field where selling yourself hard would be a mark against you.
Writing for models: what actually matters
What should a model’s website say that a generic one does not?
Three things, in this order. That you are represented. That you understand the thing people are actually worried about, which for models is booking from a portfolio that is three years old and stats that no longer match. And what happens next: check the current digitals and measurements, then book through my agency. Everything else on the page is decoration by comparison.
What does a casting director or brand comparing thirty portfolios in a sitting check first?
The credential, then the proof. For models it sounds like this. My measurements are dated and current. My portfolio shows this year, not three years ago. I state my representation and any union status. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a model’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "Check the current digitals and measurements, then book through my agency" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining booking from a portfolio that is three years old and stats that no longer match — there, specifics earn their length.
Everything else for models
About me for other trades
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