Copy Examples

About me examples for therapists

An About me page is read by someone judging a person rather than a company, which is why it is first person even when the business is not.

Ten of them follow, written for therapists rather than filled in from a template. Your customer is someone who has been thinking about this for months, and what they are weighing up before they get in touch is that the first session will be exposing, and that they will not click with you.


Plain and short

I am [first name], a therapist in [your town]. I work with people on individual therapy, couples counselling and anxiety and depression. I start with a free fifteen-minute call to see whether we are a fit, with no obligation.

Use this as the default on a personal site or portfolio.

What I am known for

I am a therapist, and the part of the work I care most about is being specific about how the work actually goes, so the right person recognises themselves. I am licensed and insured, and my clients are mostly someone who has been thinking about this for months.

Use this when one specific standard is the reason people come to you.

How I got here

I came to this work from [where you came from]. [Number] years later the thing that still holds my attention is being specific about how the work actually goes, so the right person recognises themselves. I am licensed and insured.

Use this if the route in is genuinely interesting. Skip it if it is not.

What I am working on now

Right now I am mostly doing individual therapy, for someone who has been thinking about this for months. I am licensed and insured. If you want to talk about couples counselling, I start with a free fifteen-minute call to see whether we are a fit, with no obligation.

Use this on a site you update. It dates fast, which is the point.

One human detail

I am [first name] — a therapist in [your town], licensed and insured. [One true, small detail: a sport, a rescue dog, the town you grew up in]. Mostly I do individual therapy and couples counselling.

Use this where people hire the person. One detail, not a life story.

Names the reader

If you are someone who has been thinking about this for months, you are in the right place. I am [first name], a therapist, and what I do about that the first session will be exposing, and that they will not click with you is the reason most people stay on this page.

Use this when the right visitor should recognise themselves immediately.

Credentials, stated once

I am licensed and insured. Licensed in this state, with supervised clinical hours and ongoing consultation behind the work. Beyond the paperwork: I work on individual therapy, couples counselling and anxiety and depression, and I start with a free call to see whether this is a fit.

Use this where the licence matters and you do not want to lead with it twice.

The specialist

I do one thing: individual therapy. I could do the rest of the list, and for years I did. I am licensed and insured. If that is what you need, I start with a free fifteen-minute call to see whether we are a fit, with no obligation.

Use this if you have deliberately narrowed. It reads as confidence.

Under forty words

Therapist in [your town], licensed and insured. Individual therapy and couples counselling. Book a consultation.

Use this where the form gives you a box and no more.

The quiet one

I am [first name]. I have been a therapist for [number] years, working for someone who has been thinking about this for months. I am licensed and insured. If it would help to talk, I start with a free fifteen-minute call to see whether we are a fit, with no obligation.

Use this in a field where selling yourself hard would be a mark against you.

Writing for therapists: what actually matters

What should a therapist’s website say that a generic one does not?

Three things, in this order. That you are licensed and insured. That you understand the thing people are actually worried about, which for therapists is that the first session will be exposing, and that they will not click with you. And what happens next: a free fifteen-minute call to see whether we are a fit, with no obligation. Everything else on the page is decoration by comparison.

What does someone who has been thinking about this for months check first?

The credential, then the proof. For therapists it sounds like this. I tell you how I work, so you can tell whether it fits. I explain what a first session actually involves. I state my fees and insurance plainly. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a therapist’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I start with a free fifteen-minute call to see whether we are a fit, with no obligation" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining that the first session will be exposing, and that they will not click with you — there, specifics earn their length.