About me examples for HVAC technicians
An About me page is read by someone judging a person rather than a company, which is why it is first person even when the business is not.
Ten of them follow, written for HVAC technicians rather than filled in from a template. Your customer is a homeowner whose heat died in a cold snap, and what they are weighing up before they get in touch is being sold a whole new system when a repair would have done.
Plain and short
I am [first name], an HVAC technician in [your town]. I handle furnace repair, AC installation and replacement and ductwork. I diagnose first and tell you honestly whether it is worth fixing.
Use this as the default on a personal site or portfolio.
What I am known for
I am an HVAC technician, and the part of the work I care most about is recommending the repair when the repair is the right answer. I am EPA and NATE certified, and my clients are mostly a homeowner whose heat died in a cold snap.
Use this when one specific standard is the reason people come to you.
How I got here
I came to this work from [where you came from]. [Number] years later the thing that still holds my attention is recommending the repair when the repair is the right answer. I am EPA and NATE certified.
Use this if the route in is genuinely interesting. Skip it if it is not.
What I am working on now
Right now I am mostly doing furnace repair, for a homeowner whose heat died in a cold snap. I am EPA and NATE certified. If you want to talk about AC installation and replacement, I diagnose first and tell you honestly whether it is worth fixing.
Use this on a site you update. It dates fast, which is the point.
One human detail
I am [first name] — an HVAC technician in [your town], EPA and NATE certified. [One true, small detail: a sport, a rescue dog, the town you grew up in]. Mostly I do furnace repair and AC installation and replacement.
Use this where people hire the person. One detail, not a life story.
Names the reader
If you are a homeowner whose heat died in a cold snap, you are in the right place. I am [first name], an HVAC technician, and what I do about being sold a whole new system when a repair would have done is the reason most people stay on this page.
Use this when the right visitor should recognise themselves immediately.
Credentials, stated once
I am EPA and NATE certified. EPA Section 608 certified for refrigerant handling and NATE-certified on the equipment I install. Beyond the paperwork: I work on furnace repair, AC installation and replacement and ductwork, and I diagnose first and tell you if a repair will do.
Use this where the licence matters and you do not want to lead with it twice.
The specialist
I do one thing: furnace repair. I could do the rest of the list, and for years I did. I am EPA and NATE certified. If that is what you need, I diagnose first and tell you honestly whether it is worth fixing.
Use this if you have deliberately narrowed. It reads as confidence.
Under forty words
HVAC technician in [your town], EPA and NATE certified. Furnace repair and AC installation and replacement. Schedule a service call.
Use this where the form gives you a box and no more.
The quiet one
I am [first name]. I have been an HVAC technician for [number] years, working for a homeowner whose heat died in a cold snap. I am EPA and NATE certified. If it would help to talk, I diagnose first and tell you honestly whether it is worth fixing — there is no obligation in it.
Use this in a field where selling yourself hard would be a mark against you.
Writing for HVAC technicians: what actually matters
What should an HVAC technician’s website say that a generic one does not?
Three things, in this order. That you are EPA and NATE certified. That you understand the thing people are actually worried about, which for HVAC technicians is being sold a whole new system when a repair would have done. And what happens next: we diagnose first and tell you honestly whether it is worth fixing. Everything else on the page is decoration by comparison.
What does a homeowner whose heat died in a cold snap check first?
The credential, then the proof. For HVAC technicians it sounds like this. We quote the repair before we quote the replacement. We size equipment from a load calculation, not a guess. We do warranty work the manufacturer authorises. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on an HVAC technician’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We diagnose first and tell you honestly whether it is worth fixing" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining being sold a whole new system when a repair would have done — there, specifics earn their length.
Everything else for HVAC technicians
About me for other trades
- Plumber
- Electrician
- Roofer
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Massage Therapist
- Personal Trainer
- Dentist