Copy Examples

About me examples for painters

An About me page is read by someone judging a person rather than a company, which is why it is first person even when the business is not.

Ten of them follow, written for painters rather than filled in from a template. Your customer is a homeowner who has been burned by a cheap quote, and what they are weighing up before they get in touch is paint over bad prep, drips on the floor, and a crew who leave at three.


Plain and short

I am [first name], a painter in [your town]. I handle interior painting, exterior painting and cabinet refinishing. I look at the surfaces and tell you what they need before colour is even discussed.

Use this as the default on a personal site or portfolio.

What I am known for

I am a painter, and the part of the work I care most about is preparation, which is most of the work and all of the difference. I am fully insured, and my clients are mostly a homeowner who has been burned by a cheap quote.

Use this when one specific standard is the reason people come to you.

How I got here

I came to this work from [where you came from]. [Number] years later the thing that still holds my attention is preparation, which is most of the work and all of the difference. I am fully insured.

Use this if the route in is genuinely interesting. Skip it if it is not.

What I am working on now

Right now I am mostly doing interior painting, for a homeowner who has been burned by a cheap quote. I am fully insured. If you want to talk about exterior painting, I look at the surfaces and tell you what they need before colour is even discussed.

Use this on a site you update. It dates fast, which is the point.

One human detail

I am [first name] — a painter in [your town], fully insured. [One true, small detail: a sport, a rescue dog, the town you grew up in]. Mostly I do interior painting and exterior painting.

Use this where people hire the person. One detail, not a life story.

Names the reader

If you are a homeowner who has been burned by a cheap quote, you are in the right place. I am [first name], a painter, and what I do about paint over bad prep, drips on the floor, and a crew who leave at three is the reason most people stay on this page.

Use this when the right visitor should recognise themselves immediately.

Credentials, stated once

I am fully insured. The preparation is in the quote rather than an extra discovered halfway through. Beyond the paperwork: I work on interior painting, exterior painting and cabinet refinishing, and the preparation is in the quote, not discovered halfway through.

Use this where the licence matters and you do not want to lead with it twice.

The specialist

I do one thing: interior painting. I could do the rest of the list, and for years I did. I am fully insured. If that is what you need, I look at the surfaces and tell you what they need before colour is even discussed.

Use this if you have deliberately narrowed. It reads as confidence.

Under forty words

Painter in [your town], fully insured. Interior painting and exterior painting. Get a painting quote.

Use this where the form gives you a box and no more.

The quiet one

I am [first name]. I have been a painter for [number] years, working for a homeowner who has been burned by a cheap quote. I am fully insured. If it would help to talk, I look at the surfaces and tell you what they need before colour is even discussed — there is no obligation in it.

Use this in a field where selling yourself hard would be a mark against you.

Writing for painters: what actually matters

What should a painter’s website say that a generic one does not?

Three things, in this order. That you are fully insured. That you understand the thing people are actually worried about, which for painters is paint over bad prep, drips on the floor, and a crew who leave at three. And what happens next: we look at the surfaces and tell you what they need before colour is even discussed. Everything else on the page is decoration by comparison.

What does a homeowner who has been burned by a cheap quote check first?

The credential, then the proof. For painters it sounds like this. We itemise the preparation in the quote. We mask and sheet every job properly. We come back for touch-ups. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a painter’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We look at the surfaces and tell you what they need before colour is even discussed" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining paint over bad prep, drips on the floor, and a crew who leave at three — there, specifics earn their length.