Copy Examples

About me examples for handymen

An About me page is read by someone judging a person rather than a company, which is why it is first person even when the business is not.

Ten of them follow, written for handymen rather than filled in from a template. Your customer is someone with a list of six small things and nobody who will do them, and what they are weighing up before they get in touch is nobody will take a job this small, and the ones who say yes never call back.


Plain and short

I am [first name], a handyman in [your town]. I take on small repairs, furniture assembly and mounting and hanging. Text me a photo of the job and I will tell you what it needs.

Use this as the default on a personal site or portfolio.

What I am known for

I am a handyman, and the part of the work I care most about is actually showing up for the small job. I am insured, and my clients are mostly someone with a list of six small things and nobody who will do them.

Use this when one specific standard is the reason people come to you.

How I got here

I came to this work from [where you came from]. [Number] years later the thing that still holds my attention is actually showing up for the small job. I am insured.

Use this if the route in is genuinely interesting. Skip it if it is not.

What I am working on now

Right now I am mostly doing small repairs, for someone with a list of six small things and nobody who will do them. I am insured. If you want to talk about furniture assembly, text me a photo of the job and I will tell you what it needs.

Use this on a site you update. It dates fast, which is the point.

One human detail

I am [first name] — a handyman in [your town], insured. [One true, small detail: a sport, a rescue dog, the town you grew up in]. Mostly I do small repairs and furniture assembly.

Use this where people hire the person. One detail, not a life story.

Names the reader

If you are someone with a list of six small things and nobody who will do them, you are in the right place. I am [first name], a handyman, and what I do about nobody will take a job this small, and the ones who say yes never call back is the reason most people stay on this page.

Use this when the right visitor should recognise themselves immediately.

Credentials, stated once

I am insured. I turn up in the window I gave you. Beyond the paperwork: I work on small repairs, furniture assembly and mounting and hanging, and send me a photo and I will tell you what it takes.

Use this where the licence matters and you do not want to lead with it twice.

The specialist

I do one thing: small repairs. I could do the rest of the list, and for years I did. I am insured. If that is what you need, text me a photo of the job and I will tell you what it needs.

Use this if you have deliberately narrowed. It reads as confidence.

Under forty words

Handyman in [your town], insured. Small repairs and furniture assembly. Get your list done.

Use this where the form gives you a box and no more.

The quiet one

I am [first name]. I have been a handyman for [number] years, working for someone with a list of six small things and nobody who will do them. I am insured. If it would help to talk, text me a photo of the job and I will tell you what it needs — there is no obligation in it.

Use this in a field where selling yourself hard would be a mark against you.

Writing for handymen: what actually matters

What should a handyman’s website say that a generic one does not?

Three things, in this order. That you are insured. That you understand the thing people are actually worried about, which for handymen is nobody will take a job this small, and the ones who say yes never call back. And what happens next: text me a photo of the job and I will tell you what it needs. Everything else on the page is decoration by comparison.

What does someone with a list of six small things and nobody who will do them check first?

The credential, then the proof. For handymen it sounds like this. I take the small jobs, which is the whole point. I tell you my hourly rate up front. I answer my own phone. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a handyman’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "Text me a photo of the job and I will tell you what it needs" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining nobody will take a job this small, and the ones who say yes never call back — there, specifics earn their length.