About me examples for chefs
An About me page is read by someone judging a person rather than a company, which is why it is first person even when the business is not.
Ten of them follow, written for chefs rather than filled in from a template. Your customer is someone booking dinner for people they want to impress, in their own home, and what they are weighing up before they get in touch is paying a lot for dinner in their own home and having it feel like a catering job.
Plain and short
I am [first name], a chef in [your town]. I cook private dining, pop-ups and menu consulting. Tell me the date, the number and any allergies, and I will send a sample menu.
Use this as the default on a personal site or portfolio.
What I am known for
I am a chef, and the part of the work I care most about is describing the food instead of a philosophy about food. I am trained and certified, and my clients are mostly someone booking dinner for people they want to impress, in their own home.
Use this when one specific standard is the reason people come to you.
How I got here
I came to this work from [where you came from]. [Number] years later the thing that still holds my attention is describing the food instead of a philosophy about food. I am trained and certified.
Use this if the route in is genuinely interesting. Skip it if it is not.
What I am working on now
Right now I am mostly doing private dining, for someone booking dinner for people they want to impress, in their own home. I am trained and certified. If you want to talk about pop-ups, tell me the date, the number and any allergies, and I will send a sample menu.
Use this on a site you update. It dates fast, which is the point.
One human detail
I am [first name] — a chef in [your town], trained and certified. [One true, small detail: a sport, a rescue dog, the town you grew up in]. Mostly I do private dining and pop-ups.
Use this where people hire the person. One detail, not a life story.
Names the reader
If you are someone booking dinner for people they want to impress, in their own home, you are in the right place. I am [first name], a chef, and what I do about paying a lot for dinner in their own home and having it feel like a catering job is the reason most people stay on this page.
Use this when the right visitor should recognise themselves immediately.
Credentials, stated once
I am trained and certified. Professionally trained, with the kitchens worked in named and food-safety certification current. Beyond the paperwork: I work on private dining, pop-ups and menu consulting, and you get a sample menu before anything is agreed.
Use this where the licence matters and you do not want to lead with it twice.
The specialist
I do one thing: private dining. I could do the rest of the list, and for years I did. I am trained and certified. If that is what you need, tell me the date, the number and any allergies, and I will send a sample menu.
Use this if you have deliberately narrowed. It reads as confidence.
Under forty words
Chef in [your town], trained and certified. Private dining and pop-ups. Request a menu.
Use this where the form gives you a box and no more.
The quiet one
I am [first name]. I have been a chef for [number] years, working for someone booking dinner for people they want to impress, in their own home. I am trained and certified. If it would help to talk, tell me the date, the number and any allergies, and I will send a sample menu — there is no obligation in it.
Use this in a field where selling yourself hard would be a mark against you.
Writing for chefs: what actually matters
What should a chef’s website say that a generic one does not?
Three things, in this order. That you are trained and certified. That you understand the thing people are actually worried about, which for chefs is paying a lot for dinner in their own home and having it feel like a catering job. And what happens next: tell me the date, the number and any allergies, and I will send a sample menu. Everything else on the page is decoration by comparison.
What does someone booking dinner for people they want to impress, in their own home check first?
The credential, then the proof. For chefs it sounds like this. I name the kitchens I trained and worked in. I describe the actual food, not a philosophy. I hold current food-safety certification. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a chef’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "Tell me the date, the number and any allergies, and I will send a sample menu" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining paying a lot for dinner in their own home and having it feel like a catering job — there, specifics earn their length.
Everything else for chefs
About me for other trades
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