Copy Examples

About me examples for personal trainers

An About me page is read by someone judging a person rather than a company, which is why it is first person even when the business is not.

Ten of them follow, written for personal trainers rather than filled in from a template. Your customer is someone who has restarted three times and wants it to stick, and what they are weighing up before they get in touch is being shouted at, being the least fit person in the room, and being sold supplements.


Plain and short

I am [first name], a personal trainer in [your town]. I work with people on one-to-one training, strength programmes and weight loss coaching. I start with a first session that is an assessment, not a beasting.

Use this as the default on a personal site or portfolio.

What I am known for

I am a personal trainer, and the part of the work I care most about is building something they can carry on alone. I am certified and insured, and my clients are mostly someone who has restarted three times and wants it to stick.

Use this when one specific standard is the reason people come to you.

How I got here

I came to this work from [where you came from]. [Number] years later the thing that still holds my attention is building something they can carry on alone. I am certified and insured.

Use this if the route in is genuinely interesting. Skip it if it is not.

What I am working on now

Right now I am mostly doing one-to-one training, for someone who has restarted three times and wants it to stick. I am certified and insured. If you want to talk about strength programmes, I start with a first session that is an assessment, not a beasting.

Use this on a site you update. It dates fast, which is the point.

One human detail

I am [first name] — a personal trainer in [your town], certified and insured. [One true, small detail: a sport, a rescue dog, the town you grew up in]. Mostly I do one-to-one training and strength programmes.

Use this where people hire the person. One detail, not a life story.

Names the reader

If you are someone who has restarted three times and wants it to stick, you are in the right place. I am [first name], a personal trainer, and what I do about being shouted at, being the least fit person in the room, and being sold supplements is the reason most people stay on this page.

Use this when the right visitor should recognise themselves immediately.

Credentials, stated once

I am certified and insured. Nationally certified, insured, and current on CPR — with continuing education that is more than a weekend badge. Beyond the paperwork: I work on one-to-one training, strength programmes and weight loss coaching, and the first session is an assessment, not a beasting.

Use this where the licence matters and you do not want to lead with it twice.

The specialist

I do one thing: one-to-one training. I could do the rest of the list, and for years I did. I am certified and insured. If that is what you need, I start with a first session that is an assessment, not a beasting.

Use this if you have deliberately narrowed. It reads as confidence.

Under forty words

Personal trainer in [your town], certified and insured. One-to-one training and strength programmes. Book your first session.

Use this where the form gives you a box and no more.

The quiet one

I am [first name]. I have been a personal trainer for [number] years, working for someone who has restarted three times and wants it to stick. I am certified and insured. If it would help to talk, I start with a first session that is an assessment, not a beasting — there is no obligation in it.

Use this in a field where selling yourself hard would be a mark against you.

Writing for personal trainers: what actually matters

What should a personal trainer’s website say that a generic one does not?

Three things, in this order. That you are certified and insured. That you understand the thing people are actually worried about, which for personal trainers is being shouted at, being the least fit person in the room, and being sold supplements. And what happens next: a first session that is an assessment, not a beasting. Everything else on the page is decoration by comparison.

What does someone who has restarted three times and wants it to stick check first?

The credential, then the proof. For personal trainers it sounds like this. I train people who started exactly where you are. I build programmes you can keep doing without me. I do not sell supplements. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a personal trainer’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I start with a first session that is an assessment, not a beasting" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining being shouted at, being the least fit person in the room, and being sold supplements — there, specifics earn their length.