Copy Examples

About me examples for realtors

An About me page is read by someone judging a person rather than a company, which is why it is first person even when the business is not.

Ten of them follow, written for realtors rather than filled in from a template. Your customer is someone selling the house they raised their children in, or buying their first, and what they are weighing up before they get in touch is every agent bio sounding the same, so nobody can tell them apart.


Plain and short

I am [first name], a realtor in [your town]. I handle listing and selling, buyer representation and relocation. I start with a valuation that shows you the comparables, not just a number.

Use this as the default on a personal site or portfolio.

What I am known for

I am a realtor, and the part of the work I care most about is publishing the numbers other agents describe in adjectives. I am licensed and local, and my clients are mostly someone selling the house they raised their children in, or buying their first.

Use this when one specific standard is the reason people come to you.

How I got here

I came to this work from [where you came from]. [Number] years later the thing that still holds my attention is publishing the numbers other agents describe in adjectives. I am licensed and local.

Use this if the route in is genuinely interesting. Skip it if it is not.

What I am working on now

Right now I am mostly doing listing and selling, for someone selling the house they raised their children in, or buying their first. I am licensed and local. If you want to talk about buyer representation, I start with a valuation that shows you the comparables, not just a number.

Use this on a site you update. It dates fast, which is the point.

One human detail

I am [first name] — a realtor in [your town], licensed and local. [One true, small detail: a sport, a rescue dog, the town you grew up in]. Mostly I do listing and selling and buyer representation.

Use this where people hire the person. One detail, not a life story.

Names the reader

If you are someone selling the house they raised their children in, or buying their first, you are in the right place. I am [first name], a realtor, and what I do about every agent bio sounding the same, so nobody can tell them apart is the reason most people stay on this page.

Use this when the right visitor should recognise themselves immediately.

Credentials, stated once

I am licensed and local. A member of the association, and working one area properly rather than chasing every listing. Beyond the paperwork: I work on listing and selling, buyer representation and relocation, and I show you the comparables, not just a number.

Use this where the licence matters and you do not want to lead with it twice.

The specialist

I do one thing: listing and selling. I could do the rest of the list, and for years I did. I am licensed and local. If that is what you need, I start with a valuation that shows you the comparables, not just a number.

Use this if you have deliberately narrowed. It reads as confidence.

Under forty words

Realtor in [your town], licensed and local. Listing and selling and buyer representation. Get a valuation.

Use this where the form gives you a box and no more.

The quiet one

I am [first name]. I have been a realtor for [number] years, working for someone selling the house they raised their children in, or buying their first. I am licensed and local. If it would help to talk, I start with a valuation that shows you the comparables, not just a number — there is no obligation in it.

Use this in a field where selling yourself hard would be a mark against you.

Writing for realtors: what actually matters

What should a realtor’s website say that a generic one does not?

Three things, in this order. That you are licensed and local. That you understand the thing people are actually worried about, which for realtors is every agent bio sounding the same, so nobody can tell them apart. And what happens next: a valuation that shows you the comparables, not just a number. Everything else on the page is decoration by comparison.

What does someone selling the house they raised their children in, or buying their first check first?

The credential, then the proof. For realtors it sounds like this. I publish my days-on-market and sale-to-list numbers. I answer my own phone. I name the neighbourhoods I actually work. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a realtor’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I start with a valuation that shows you the comparables, not just a number" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining every agent bio sounding the same, so nobody can tell them apart — there, specifics earn their length.