Copy Examples

About me examples for coaches

An About me page is read by someone judging a person rather than a company, which is why it is first person even when the business is not.

Ten of them follow, written for coaches rather than filled in from a template. Your customer is someone at a decision point who is not sure coaching is even the right help, and what they are weighing up before they get in touch is hiring a coach in a field where anyone can use the title.


Plain and short

I am [first name], a coach in [your town]. I work with people on one-to-one coaching, career transitions and leadership coaching. I start with a free thirty-minute conversation to see whether coaching is the right thing at all.

Use this as the default on a personal site or portfolio.

What I am known for

I am a coach, and the part of the work I care most about is being willing to say that coaching is not what someone needs. I am accredited and supervised, and my clients are mostly someone at a decision point who is not sure coaching is even the right help.

Use this when one specific standard is the reason people come to you.

How I got here

I came to this work from [where you came from]. [Number] years later the thing that still holds my attention is being willing to say that coaching is not what someone needs. I am accredited and supervised.

Use this if the route in is genuinely interesting. Skip it if it is not.

What I am working on now

Right now I am mostly doing one-to-one coaching, for someone at a decision point who is not sure coaching is even the right help. I am accredited and supervised. If you want to talk about career transitions, I start with a free thirty-minute conversation to see whether coaching is the right thing at all.

Use this on a site you update. It dates fast, which is the point.

One human detail

I am [first name] — a coach in [your town], accredited and supervised. [One true, small detail: a sport, a rescue dog, the town you grew up in]. Mostly I do one-to-one coaching and career transitions.

Use this where people hire the person. One detail, not a life story.

Names the reader

If you are someone at a decision point who is not sure coaching is even the right help, you are in the right place. I am [first name], a coach, and what I do about hiring a coach in a field where anyone can use the title is the reason most people stay on this page.

Use this when the right visitor should recognise themselves immediately.

Credentials, stated once

I am accredited and supervised. Accredited training, supervision, and a written agreement about confidentiality before the first session. Beyond the paperwork: I work on one-to-one coaching, career transitions and leadership coaching, and the first conversation is free and may end with me saying this is not for you.

Use this where the licence matters and you do not want to lead with it twice.

The specialist

I do one thing: one-to-one coaching. I could do the rest of the list, and for years I did. I am accredited and supervised. If that is what you need, I start with a free thirty-minute conversation to see whether coaching is the right thing at all.

Use this if you have deliberately narrowed. It reads as confidence.

Under forty words

Coach in [your town], accredited and supervised. One-to-one coaching and career transitions. Book an intro call.

Use this where the form gives you a box and no more.

The quiet one

I am [first name]. I have been a coach for [number] years, working for someone at a decision point who is not sure coaching is even the right help. I am accredited and supervised. If it would help to talk, I start with a free thirty-minute conversation to see whether coaching is the right thing at all — there is no obligation in it.

Use this in a field where selling yourself hard would be a mark against you.

Writing for coaches: what actually matters

What should a coach’s website say that a generic one does not?

Three things, in this order. That you are accredited and supervised. That you understand the thing people are actually worried about, which for coaches is hiring a coach in a field where anyone can use the title. And what happens next: a free thirty-minute conversation to see whether coaching is the right thing at all. Everything else on the page is decoration by comparison.

What does someone at a decision point who is not sure coaching is even the right help check first?

The credential, then the proof. For coaches it sounds like this. I name my accreditation and who supervises me. I explain what coaching is and what it is not. I offer a free first conversation with no obligation. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a coach’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I start with a free thirty-minute conversation to see whether coaching is the right thing at all" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining hiring a coach in a field where anyone can use the title — there, specifics earn their length.