Copy Examples

Services page examples for speakers

A services section has two jobs: help the right person recognise their problem, and stop the wrong enquiry before it reaches you.

Ten of them follow, written for speakers rather than filled in from a template. Your customer is an event organiser who has to introduce you on stage and fill a slot, and what they are weighing up before they get in touch is a speaker who delivers a generic talk to a room that needed a specific one.


Straight list with a lead-in

## What I do I am a speaker working across [your area]. **Keynotes** — [one line on what this involves for you] **Workshops** — [one line on what this involves for you] **Panels** — [one line on what this involves for you] **Internal talks** — [one line on what this involves for you] **Moderating** — [one line on what this involves for you] Not sure which you need? I start with a short enquiry form: your date, your audience, and what you want them to leave thinking.

Use this as the default. It is clear and it ranks.

Organised by the problem

## What I can help with **[The problem, in their words]** → Keynotes **[The problem, in their words]** → Workshops **[The problem, in their words]** → Panels **[The problem, in their words]** → Internal talks **[The problem, in their words]** → Moderating If what is wrong is not on this list, ask anyway. I will tell you honestly whether it is mys to fix.

Use this when people describe a symptom, not a service name.

With prices

## Services and prices **Keynotes** — from [$X] **Workshops** — from [$X] **Panels** — from [$X] **Internal talks** — from [$X] Prices are starting points, confirmed in writing before any work begins. I give the bio in a version written to be read aloud.

Use this if you will publish prices. It filters out the wrong enquiries before they reach you.

One flagship, then the rest

## Keynotes This is most of what I do, and it is what I am best at. Writing the introduction the host will actually read, out loud, in thirty seconds is the difference between doing it and doing it properly. **I also do:** workshops, panels, internal talks and moderating. I start with a short enquiry form: your date, your audience, and what you want them to leave thinking.

Use this when most of your revenue comes from one service.

What is included

## What is included Every talk includes: - I give the bio in a version written to be read aloud - I name the events and link the video - I list the talks as bookable topics, not themes - [one more thing you always include] **Services:** keynotes, workshops, panels, internal talks and moderating. If something is not included, I say so in the quote rather than on the invoice.

Use this where customers have been stung by things that turned out to be extra.

For each customer type

## Who I work with **[Customer type one]** — keynotes and workshops. **[Customer type two]** — panels, internal talks and moderating. I am a professional speaker. I start with a short enquiry form: your date, your audience, and what you want them to leave thinking.

Use this if you serve two clearly different groups.

Process-led

## How it works **1. Get in touch.** I start with a short enquiry form: your date, your audience, and what you want them to leave thinking. **2. I agree it in writing.** Scope and price, before anything starts. **3. I do the work.** Keynotes, workshops and panels — whatever the talk needs. **4. I finish.** I list the talks as bookable topics, not themes.

Use this when the how matters as much as the what.

Short

**Keynotes** · **Workshops** · **Panels** A professional speaker. I give the bio in a version written to be read aloud. Check availability.

For a homepage strip — Use this where services sit as three cards on the homepage, not a page of their own.

With the limits stated

## What I do — and what I do not **I do:** keynotes, workshops, panels, internal talks and moderating. **I do not:** [the things you turn down — be specific]. If that is what you need, [name someone who does it well] is who I would call. Saying so up front saves us both a phone call.

Use this to stop wasting time on enquiries you will only turn down.

Emergency and scheduled split

## Emergency [Response time], [hours]. Keynotes and anything that cannot wait until Monday. ## Planned work workshops, panels, internal talks and moderating. Booked in, quoted in writing, done on the date I agreed. I am a professional speaker for both.

Use this when urgent work and planned work are genuinely different offers.

Writing for speakers: what actually matters

What should a speaker’s website say that a generic one does not?

Three things, in this order. That you are professional. That you understand the thing people are actually worried about, which for speakers is a speaker who delivers a generic talk to a room that needed a specific one. And what happens next: a short enquiry form: your date, your audience, and what you want them to leave thinking. Everything else on the page is decoration by comparison.

What does an event organiser who has to introduce you on stage and fill a slot check first?

The credential, then the proof. For speakers it sounds like this. I give the bio in a version written to be read aloud. I name the events and link the video. I list the talks as bookable topics, not themes. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a speaker’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I start with a short enquiry form: your date, your audience, and what you want them to leave thinking" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining a speaker who delivers a generic talk to a room that needed a specific one — there, specifics earn their length.