Services page examples for dentists
A services section has two jobs: help the right person recognise their problem, and stop the wrong enquiry before it reaches you.
Ten of them follow, written for dentists rather than filled in from a template. Your customer is someone who has put this off for longer than they will admit, and what they are weighing up before they get in touch is pain, judgement about how long it has been, and a bill they did not agree to.
Straight list with a lead-in
## What we do We are dentists working across [your area]. **Check-ups and cleanings** — [one line on what this involves for you] **Fillings and crowns** — [one line on what this involves for you] **Emergency dental** — [one line on what this involves for you] **Cosmetic dentistry** — [one line on what this involves for you] **Children’s dentistry** — [one line on what this involves for you] Not sure which you need? We start with an exam, an explanation, and a written estimate before anything is booked.
Use this as the default. It is clear and it ranks.
Organised by the problem
## What we can help with **[The problem, in their words]** → Check-ups and cleanings **[The problem, in their words]** → Fillings and crowns **[The problem, in their words]** → Emergency dental **[The problem, in their words]** → Cosmetic dentistry **[The problem, in their words]** → Children’s dentistry If what is wrong is not on this list, call anyway. We will tell you honestly whether it is ours to fix.
Use this when people describe a symptom, not a service name.
With prices
## Services and prices **Check-ups and cleanings** — from [$X] **Fillings and crowns** — from [$X] **Emergency dental** — from [$X] **Cosmetic dentistry** — from [$X] Prices are starting points, confirmed in writing before any work begins. We confirm the cost before treatment.
Use this if you will publish prices. It filters out the wrong enquiries before they reach you.
One flagship, then the rest
## Check-ups and cleanings This is most of what we do, and it is what we are best at. Not making anyone feel bad about the gap since their last visit is the difference between doing it and doing it properly. **We also do:** fillings and crowns, emergency dental, cosmetic dentistry and children’s dentistry. We start with an exam, an explanation, and a written estimate before anything is booked.
Use this when most of your revenue comes from one service.
What is included
## What is included Every appointment includes: - We confirm the cost before treatment - We do not lecture anyone about flossing - We offer sedation if you need it - [one more thing you always include] **Services:** check-ups and cleanings, fillings and crowns, emergency dental, cosmetic dentistry and children’s dentistry. If something is not included, we say so in the quote rather than on the invoice.
Use this where customers have been stung by things that turned out to be extra.
For each customer type
## Who we work with **[Customer type one]** — check-ups and cleanings and fillings and crowns. **[Customer type two]** — emergency dental, cosmetic dentistry and children’s dentistry. We are a licensed dental practice. We start with an exam, an explanation, and a written estimate before anything is booked.
Use this if you serve two clearly different groups.
Process-led
## How it works **1. Get in touch.** We start with an exam, an explanation, and a written estimate before anything is booked. **2. We agree it in writing.** Scope and price, before anything starts. **3. We do the work.** Check-ups and cleanings, fillings and crowns and emergency dental — whatever the appointment needs. **4. We finish.** We offer sedation if you need it.
Use this when the how matters as much as the what.
Short
**Check-ups and cleanings** · **Fillings and crowns** · **Emergency dental** A licensed dental practice. We confirm the cost before treatment. Book a check-up.
For a homepage strip — Use this where services sit as three cards on the homepage, not a page of their own.
With the limits stated
## What we do — and what we do not **We do:** check-ups and cleanings, fillings and crowns, emergency dental, cosmetic dentistry and children’s dentistry. **We do not:** [the things you turn down — be specific]. If that is what you need, [name someone who does it well] is who we would call. Saying so up front saves us both a phone call.
Use this to stop wasting time on enquiries you will only turn down.
Emergency and scheduled split
## Emergency [Response time], [hours]. Check-ups and cleanings and anything that cannot wait until Monday. ## Planned work fillings and crowns, emergency dental, cosmetic dentistry and children’s dentistry. Booked in, quoted in writing, done on the date we agreed. We are a licensed dental practice for both.
Use this when urgent work and planned work are genuinely different offers.
Writing for dentists: what actually matters
What should a dentist’s website say that a generic one does not?
Three things, in this order. That you are licensed and insured. That you understand the thing people are actually worried about, which for dentists is pain, judgement about how long it has been, and a bill they did not agree to. And what happens next: an exam, an explanation, and a written estimate before anything is booked. Everything else on the page is decoration by comparison.
What does someone who has put this off for longer than they will admit check first?
The credential, then the proof. For dentists it sounds like this. We confirm the cost before treatment. We do not lecture anyone about flossing. We offer sedation if you need it. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a dentist’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We start with an exam, an explanation, and a written estimate before anything is booked" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining pain, judgement about how long it has been, and a bill they did not agree to — there, specifics earn their length.
Everything else for dentists
Services page for other trades
- Plumber
- Electrician
- HVAC Technician
- Roofer
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Massage Therapist
- Personal Trainer