Copy Examples

Services page examples for nannies

A services section has two jobs: help the right person recognise their problem, and stop the wrong enquiry before it reaches you.

Ten of them follow, written for nannies rather than filled in from a template. Your customer is a parent choosing who will be alone with their child all day, and what they are weighing up before they get in touch is leaving their child all day with someone they have met twice.


Straight list with a lead-in

## What I do I am a nanny working across [your area]. **Full-time care** — [one line on what this involves for you] **After-school care** — [one line on what this involves for you] **Newborn care** — [one line on what this involves for you] **School runs** — [one line on what this involves for you] **Holiday cover** — [one line on what this involves for you] Not sure which you need? I start with a call, then a paid trial afternoon with the children before anyone commits.

Use this as the default. It is clear and it ranks.

Organised by the problem

## What I can help with **[The problem, in their words]** → Full-time care **[The problem, in their words]** → After-school care **[The problem, in their words]** → Newborn care **[The problem, in their words]** → School runs **[The problem, in their words]** → Holiday cover If what is wrong is not on this list, ask anyway. I will tell you honestly whether it is mys to fix.

Use this when people describe a symptom, not a service name.

With prices

## Services and prices **Full-time care** — from [$X] **After-school care** — from [$X] **Newborn care** — from [$X] **School runs** — from [$X] Prices are starting points, confirmed in writing before any work begins. My background check and first aid are current and dated.

Use this if you will publish prices. It filters out the wrong enquiries before they reach you.

One flagship, then the rest

## Full-time care This is most of what I do, and it is what I am best at. Being specific about ages and routines rather than describing yourself as caring is the difference between doing it and doing it properly. **I also do:** after-school care, newborn care, school runs and holiday cover. I start with a call, then a paid trial afternoon with the children before anyone commits.

Use this when most of your revenue comes from one service.

What is included

## What is included Every placement includes: - My background check and first aid are current and dated - I give references from families you can phone - I say the ages I have looked after and for how long - [one more thing you always include] **Services:** full-time care, after-school care, newborn care, school runs and holiday cover. If something is not included, I say so in the quote rather than on the invoice.

Use this where customers have been stung by things that turned out to be extra.

For each customer type

## Who I work with **[Customer type one]** — full-time care and after-school care. **[Customer type two]** — newborn care, school runs and holiday cover. I am background-checked and first-aid certified. I start with a call, then a paid trial afternoon with the children before anyone commits.

Use this if you serve two clearly different groups.

Process-led

## How it works **1. Get in touch.** I start with a call, then a paid trial afternoon with the children before anyone commits. **2. I agree it in writing.** Scope and price, before anything starts. **3. I do the work.** Full-time care, after-school care and newborn care — whatever the placement needs. **4. I finish.** I say the ages I have looked after and for how long.

Use this when the how matters as much as the what.

Short

**Full-time care** · **After-school care** · **Newborn care** Background-checked and first-aid certified. My background check and first aid are current and dated. Arrange a meeting.

For a homepage strip — Use this where services sit as three cards on the homepage, not a page of their own.

With the limits stated

## What I do — and what I do not **I do:** full-time care, after-school care, newborn care, school runs and holiday cover. **I do not:** [the things you turn down — be specific]. If that is what you need, [name someone who does it well] is who I would call. Saying so up front saves us both a phone call.

Use this to stop wasting time on enquiries you will only turn down.

Emergency and scheduled split

## Emergency [Response time], [hours]. Full-time care and anything that cannot wait until Monday. ## Planned work after-school care, newborn care, school runs and holiday cover. Booked in, quoted in writing, done on the date I agreed. I am background-checked and first-aid certified for both.

Use this when urgent work and planned work are genuinely different offers.

Writing for nannies: what actually matters

What should a nanny’s website say that a generic one does not?

Three things, in this order. That you are background-checked and first-aid certified. That you understand the thing people are actually worried about, which for nannies is leaving their child all day with someone they have met twice. And what happens next: a call, then a paid trial afternoon with the children before anyone commits. Everything else on the page is decoration by comparison.

What does a parent choosing who will be alone with their child all day check first?

The credential, then the proof. For nannies it sounds like this. My background check and first aid are current and dated. I give references from families you can phone. I say the ages I have looked after and for how long. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a nanny’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I start with a call, then a paid trial afternoon with the children before anyone commits" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining leaving their child all day with someone they have met twice — there, specifics earn their length.