Copy Examples

Services page examples for auto mechanics

A services section has two jobs: help the right person recognise their problem, and stop the wrong enquiry before it reaches you.

Ten of them follow, written for auto mechanics rather than filled in from a template. Your customer is a driver who has been overcharged before and knows it, and what they are weighing up before they get in touch is being charged for work the car did not need, because they cannot check.


Straight list with a lead-in

## What we do We are auto mechanics working across [your area]. **Diagnostics** — [one line on what this involves for you] **Brakes and suspension** — [one line on what this involves for you] **Engine repair** — [one line on what this involves for you] **Scheduled servicing** — [one line on what this involves for you] **Pre-purchase inspections** — [one line on what this involves for you] Not sure which you need? We diagnose, photograph what we find, and call you before touching anything.

Use this as the default. It is clear and it ranks.

Organised by the problem

## What we can help with **[The problem, in their words]** → Diagnostics **[The problem, in their words]** → Brakes and suspension **[The problem, in their words]** → Engine repair **[The problem, in their words]** → Scheduled servicing **[The problem, in their words]** → Pre-purchase inspections If what is wrong is not on this list, call anyway. We will tell you honestly whether it is ours to fix.

Use this when people describe a symptom, not a service name.

With prices

## Services and prices **Diagnostics** — from [$X] **Brakes and suspension** — from [$X] **Engine repair** — from [$X] **Scheduled servicing** — from [$X] Prices are starting points, confirmed in writing before any work begins. We show you the old part.

Use this if you will publish prices. It filters out the wrong enquiries before they reach you.

One flagship, then the rest

## Diagnostics This is most of what we do, and it is what we are best at. Showing the customer the failed part is the difference between doing it and doing it properly. **We also do:** brakes and suspension, engine repair, scheduled servicing and pre-purchase inspections. We diagnose, photograph what we find, and call you before touching anything.

Use this when most of your revenue comes from one service.

What is included

## What is included Every job includes: - We show you the old part - We get your approval before any extra work - We give written estimates that hold - [one more thing you always include] **Services:** diagnostics, brakes and suspension, engine repair, scheduled servicing and pre-purchase inspections. If something is not included, we say so in the quote rather than on the invoice.

Use this where customers have been stung by things that turned out to be extra.

For each customer type

## Who we work with **[Customer type one]** — diagnostics and brakes and suspension. **[Customer type two]** — engine repair, scheduled servicing and pre-purchase inspections. We are ASE-certified. We diagnose, photograph what we find, and call you before touching anything.

Use this if you serve two clearly different groups.

Process-led

## How it works **1. Get in touch.** We diagnose, photograph what we find, and call you before touching anything. **2. We agree it in writing.** Scope and price, before anything starts. **3. We do the work.** Diagnostics, brakes and suspension and engine repair — whatever the job needs. **4. We finish.** We give written estimates that hold.

Use this when the how matters as much as the what.

Short

**Diagnostics** · **Brakes and suspension** · **Engine repair** ASE-certified. We show you the old part. Book a service.

For a homepage strip — Use this where services sit as three cards on the homepage, not a page of their own.

With the limits stated

## What we do — and what we do not **We do:** diagnostics, brakes and suspension, engine repair, scheduled servicing and pre-purchase inspections. **We do not:** [the things you turn down — be specific]. If that is what you need, [name someone who does it well] is who we would call. Saying so up front saves us both a phone call.

Use this to stop wasting time on enquiries you will only turn down.

Emergency and scheduled split

## Emergency [Response time], [hours]. Diagnostics and anything that cannot wait until Monday. ## Planned work brakes and suspension, engine repair, scheduled servicing and pre-purchase inspections. Booked in, quoted in writing, done on the date we agreed. We are ASE-certified for both.

Use this when urgent work and planned work are genuinely different offers.

Writing for auto mechanics: what actually matters

What should an auto mechanic’s website say that a generic one does not?

Three things, in this order. That you are ASE-certified. That you understand the thing people are actually worried about, which for auto mechanics is being charged for work the car did not need, because they cannot check. And what happens next: we diagnose, photograph what we find, and call you before touching anything. Everything else on the page is decoration by comparison.

What does a driver who has been overcharged before and knows it check first?

The credential, then the proof. For auto mechanics it sounds like this. We show you the old part. We get your approval before any extra work. We give written estimates that hold. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on an auto mechanic’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We diagnose, photograph what we find, and call you before touching anything" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining being charged for work the car did not need, because they cannot check — there, specifics earn their length.