Copy Examples

Services page examples for lawyers

A services section has two jobs: help the right person recognise their problem, and stop the wrong enquiry before it reaches you.

Ten of them follow, written for lawyers rather than filled in from a template. Your customer is someone with a problem they have been avoiding naming, and what they are weighing up before they get in touch is a bill that arrives with no warning and no way to have predicted it.


Straight list with a lead-in

## What we do We are lawyers working across [your area]. **Contracts and review** — [one line on what this involves for you] **Business formation** — [one line on what this involves for you] **Disputes** — [one line on what this involves for you] **Employment matters** — [one line on what this involves for you] **Estate planning** — [one line on what this involves for you] Not sure which you need? We start with a paid or free initial consultation, stated clearly which.

Use this as the default. It is clear and it ranks.

Organised by the problem

## What we can help with **[The problem, in their words]** → Contracts and review **[The problem, in their words]** → Business formation **[The problem, in their words]** → Disputes **[The problem, in their words]** → Employment matters **[The problem, in their words]** → Estate planning If what is wrong is not on this list, call anyway. We will tell you honestly whether it is ours to fix.

Use this when people describe a symptom, not a service name.

With prices

## Services and prices **Contracts and review** — from [$X] **Business formation** — from [$X] **Disputes** — from [$X] **Employment matters** — from [$X] Prices are starting points, confirmed in writing before any work begins. We quote flat fees wherever the work allows.

Use this if you will publish prices. It filters out the wrong enquiries before they reach you.

One flagship, then the rest

## Contracts and review This is most of what we do, and it is what we are best at. Explaining it in language the client can repeat to their spouse is the difference between doing it and doing it properly. **We also do:** business formation, disputes, employment matters and estate planning. We start with a paid or free initial consultation, stated clearly which.

Use this when most of your revenue comes from one service.

What is included

## What is included Every matter includes: - We quote flat fees wherever the work allows - You speak to the lawyer, not an assistant - We estimate before the work starts - [one more thing you always include] **Services:** contracts and review, business formation, disputes, employment matters and estate planning. If something is not included, we say so in the quote rather than on the invoice.

Use this where customers have been stung by things that turned out to be extra.

For each customer type

## Who we work with **[Customer type one]** — contracts and review and business formation. **[Customer type two]** — disputes, employment matters and estate planning. We are admitted to practise in this state. We start with a paid or free initial consultation, stated clearly which.

Use this if you serve two clearly different groups.

Process-led

## How it works **1. Get in touch.** We start with a paid or free initial consultation, stated clearly which. **2. We agree it in writing.** Scope and price, before anything starts. **3. We do the work.** Contracts and review, business formation and disputes — whatever the matter needs. **4. We finish.** We estimate before the work starts.

Use this when the how matters as much as the what.

Short

**Contracts and review** · **Business formation** · **Disputes** Admitted to practise in this state. We quote flat fees wherever the work allows. Book a consultation.

For a homepage strip — Use this where services sit as three cards on the homepage, not a page of their own.

With the limits stated

## What we do — and what we do not **We do:** contracts and review, business formation, disputes, employment matters and estate planning. **We do not:** [the things you turn down — be specific]. If that is what you need, [name someone who does it well] is who we would call. Saying so up front saves us both a phone call.

Use this to stop wasting time on enquiries you will only turn down.

Emergency and scheduled split

## Emergency [Response time], [hours]. Contracts and review and anything that cannot wait until Monday. ## Planned work business formation, disputes, employment matters and estate planning. Booked in, quoted in writing, done on the date we agreed. We are admitted to practise in this state for both.

Use this when urgent work and planned work are genuinely different offers.

Writing for lawyers: what actually matters

What should a lawyer’s website say that a generic one does not?

Three things, in this order. That you are admitted to practise in this state. That you understand the thing people are actually worried about, which for lawyers is a bill that arrives with no warning and no way to have predicted it. And what happens next: a paid or free initial consultation, stated clearly which. Everything else on the page is decoration by comparison.

What does someone with a problem they have been avoiding naming check first?

The credential, then the proof. For lawyers it sounds like this. We quote flat fees wherever the work allows. You speak to the lawyer, not an assistant. We estimate before the work starts. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a lawyer’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We start with a paid or free initial consultation, stated clearly which" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining a bill that arrives with no warning and no way to have predicted it — there, specifics earn their length.