Copy Examples

Services page examples for dog groomers

A services section has two jobs: help the right person recognise their problem, and stop the wrong enquiry before it reaches you.

Ten of them follow, written for dog groomers rather than filled in from a template. Your customer is an owner whose dog shakes in the car on the way, and what they are weighing up before they get in touch is leaving an anxious dog with a stranger for four hours.


Straight list with a lead-in

## What we do We are dog groomers working across [your area]. **Full grooms** — [one line on what this involves for you] **Bath and tidy** — [one line on what this involves for you] **De-shedding** — [one line on what this involves for you] **Nail trims** — [one line on what this involves for you] **Puppy introductions** — [one line on what this involves for you] Not sure which you need? We start with a short meet-and-greet before the first full groom.

Use this as the default. It is clear and it ranks.

Organised by the problem

## What we can help with **[The problem, in their words]** → Full grooms **[The problem, in their words]** → Bath and tidy **[The problem, in their words]** → De-shedding **[The problem, in their words]** → Nail trims **[The problem, in their words]** → Puppy introductions If what is wrong is not on this list, call anyway. We will tell you honestly whether it is ours to fix.

Use this when people describe a symptom, not a service name.

With prices

## Services and prices **Full grooms** — from [$X] **Bath and tidy** — from [$X] **De-shedding** — from [$X] **Nail trims** — from [$X] Prices are starting points, confirmed in writing before any work begins. We take one dog at a time, with no crating.

Use this if you will publish prices. It filters out the wrong enquiries before they reach you.

One flagship, then the rest

## Full grooms This is most of what we do, and it is what we are best at. Stopping when the dog has had enough is the difference between doing it and doing it properly. **We also do:** bath and tidy, de-shedding, nail trims and puppy introductions. We start with a short meet-and-greet before the first full groom.

Use this when most of your revenue comes from one service.

What is included

## What is included Every groom includes: - We take one dog at a time, with no crating - We stop if your dog is distressed - We send photos when they are done - [one more thing you always include] **Services:** full grooms, bath and tidy, de-shedding, nail trims and puppy introductions. If something is not included, we say so in the quote rather than on the invoice.

Use this where customers have been stung by things that turned out to be extra.

For each customer type

## Who we work with **[Customer type one]** — full grooms and bath and tidy. **[Customer type two]** — de-shedding, nail trims and puppy introductions. We are certified and insured. We start with a short meet-and-greet before the first full groom.

Use this if you serve two clearly different groups.

Process-led

## How it works **1. Get in touch.** We start with a short meet-and-greet before the first full groom. **2. We agree it in writing.** Scope and price, before anything starts. **3. We do the work.** Full grooms, bath and tidy and de-shedding — whatever the groom needs. **4. We finish.** We send photos when they are done.

Use this when the how matters as much as the what.

Short

**Full grooms** · **Bath and tidy** · **De-shedding** Certified and insured. We take one dog at a time, with no crating. Book a groom.

For a homepage strip — Use this where services sit as three cards on the homepage, not a page of their own.

With the limits stated

## What we do — and what we do not **We do:** full grooms, bath and tidy, de-shedding, nail trims and puppy introductions. **We do not:** [the things you turn down — be specific]. If that is what you need, [name someone who does it well] is who we would call. Saying so up front saves us both a phone call.

Use this to stop wasting time on enquiries you will only turn down.

Emergency and scheduled split

## Emergency [Response time], [hours]. Full grooms and anything that cannot wait until Monday. ## Planned work bath and tidy, de-shedding, nail trims and puppy introductions. Booked in, quoted in writing, done on the date we agreed. We are certified and insured for both.

Use this when urgent work and planned work are genuinely different offers.

Writing for dog groomers: what actually matters

What should a dog groomer’s website say that a generic one does not?

Three things, in this order. That you are certified and insured. That you understand the thing people are actually worried about, which for dog groomers is leaving an anxious dog with a stranger for four hours. And what happens next: a short meet-and-greet before the first full groom. Everything else on the page is decoration by comparison.

What does an owner whose dog shakes in the car on the way check first?

The credential, then the proof. For dog groomers it sounds like this. We take one dog at a time, with no crating. We stop if your dog is distressed. We send photos when they are done. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a dog groomer’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We start with a short meet-and-greet before the first full groom" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining leaving an anxious dog with a stranger for four hours — there, specifics earn their length.