Services page examples for marketing consultants
A services section has two jobs: help the right person recognise their problem, and stop the wrong enquiry before it reaches you.
Ten of them follow, written for marketing consultants rather than filled in from a template. Your customer is a founder who has tried three agencies, and what they are weighing up before they get in touch is paying for a strategy deck that nobody ever acts on.
Straight list with a lead-in
## What we do We are marketing consultants working across [your area]. **Marketing strategy** — [one line on what this involves for you] **Brand positioning** — [one line on what this involves for you] **Campaign planning** — [one line on what this involves for you] **Content and channels** — [one line on what this involves for you] **Team coaching** — [one line on what this involves for you] Not sure which you need? We start with a paid discovery session, so you get something useful even if we stop there.
Use this as the default. It is clear and it ranks.
Organised by the problem
## What we can help with **[The problem, in their words]** → Marketing strategy **[The problem, in their words]** → Brand positioning **[The problem, in their words]** → Campaign planning **[The problem, in their words]** → Content and channels **[The problem, in their words]** → Team coaching If what is wrong is not on this list, call anyway. We will tell you honestly whether it is ours to fix.
Use this when people describe a symptom, not a service name.
With prices
## Services and prices **Marketing strategy** — from [$X] **Brand positioning** — from [$X] **Campaign planning** — from [$X] **Content and channels** — from [$X] Prices are starting points, confirmed in writing before any work begins. We show our work with the numbers attached.
Use this if you will publish prices. It filters out the wrong enquiries before they reach you.
One flagship, then the rest
## Marketing strategy This is most of what we do, and it is what we are best at. Leaving behind something the team can actually run is the difference between doing it and doing it properly. **We also do:** brand positioning, campaign planning, content and channels and team coaching. We start with a paid discovery session, so you get something useful even if we stop there.
Use this when most of your revenue comes from one service.
What is included
## What is included Every project includes: - We show our work with the numbers attached - We leave a plan your team can run without us - We work to a fixed scope and a fixed fee - [one more thing you always include] **Services:** marketing strategy, brand positioning, campaign planning, content and channels and team coaching. If something is not included, we say so in the quote rather than on the invoice.
Use this where customers have been stung by things that turned out to be extra.
For each customer type
## Who we work with **[Customer type one]** — marketing strategy and brand positioning. **[Customer type two]** — campaign planning, content and channels and team coaching. We are independent. We start with a paid discovery session, so you get something useful even if we stop there.
Use this if you serve two clearly different groups.
Process-led
## How it works **1. Get in touch.** We start with a paid discovery session, so you get something useful even if we stop there. **2. We agree it in writing.** Scope and price, before anything starts. **3. We do the work.** Marketing strategy, brand positioning and campaign planning — whatever the project needs. **4. We finish.** We work to a fixed scope and a fixed fee.
Use this when the how matters as much as the what.
Short
**Marketing strategy** · **Brand positioning** · **Campaign planning** Independent. We show our work with the numbers attached. Book a discovery call.
For a homepage strip — Use this where services sit as three cards on the homepage, not a page of their own.
With the limits stated
## What we do — and what we do not **We do:** marketing strategy, brand positioning, campaign planning, content and channels and team coaching. **We do not:** [the things you turn down — be specific]. If that is what you need, [name someone who does it well] is who we would call. Saying so up front saves us both a phone call.
Use this to stop wasting time on enquiries you will only turn down.
Emergency and scheduled split
## Emergency [Response time], [hours]. Marketing strategy and anything that cannot wait until Monday. ## Planned work brand positioning, campaign planning, content and channels and team coaching. Booked in, quoted in writing, done on the date we agreed. We are independent for both.
Use this when urgent work and planned work are genuinely different offers.
Writing for marketing consultants: what actually matters
What should a marketing consultant’s website say that a generic one does not?
Three things, in this order. That you are independent. That you understand the thing people are actually worried about, which for marketing consultants is paying for a strategy deck that nobody ever acts on. And what happens next: a paid discovery session, so you get something useful even if we stop there. Everything else on the page is decoration by comparison.
What does a founder who has tried three agencies check first?
The credential, then the proof. For marketing consultants it sounds like this. We show our work with the numbers attached. We leave a plan your team can run without us. We work to a fixed scope and a fixed fee. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a marketing consultant’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We start with a paid discovery session, so you get something useful even if we stop there" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining paying for a strategy deck that nobody ever acts on — there, specifics earn their length.
Everything else for marketing consultants
Services page for other trades
- Plumber
- Electrician
- HVAC Technician
- Roofer
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Massage Therapist
- Personal Trainer