Services page examples for authors
A services section has two jobs: help the right person recognise their problem, and stop the wrong enquiry before it reaches you.
Ten of them follow, written for authors rather than filled in from a template. Your customer is a reader, an editor, a festival programmer or someone writing an introduction for you, and what they are weighing up before they get in touch is giving a book hours they will not get back, for a writer they are not sure about.
Straight list with a lead-in
## What I do I am an author working across [your area]. **Novels** — [one line on what this involves for you] **Non-fiction** — [one line on what this involves for you] **Short fiction** — [one line on what this involves for you] **Essays and columns** — [one line on what this involves for you] **Talks and readings** — [one line on what this involves for you] Not sure which you need? Tell me which book you have read and what you want to ask about it.
Use this as the default. It is clear and it ranks.
Organised by the problem
## What I can help with **[The problem, in their words]** → Novels **[The problem, in their words]** → Non-fiction **[The problem, in their words]** → Short fiction **[The problem, in their words]** → Essays and columns **[The problem, in their words]** → Talks and readings If what is wrong is not on this list, ask anyway. I will tell you honestly whether it is mys to fix.
Use this when people describe a symptom, not a service name.
With prices
## Services and prices **Novels** — from [$X] **Non-fiction** — from [$X] **Short fiction** — from [$X] **Essays and columns** — from [$X] Prices are starting points, confirmed in writing before any work begins. I name the books and who published them.
Use this if you will publish prices. It filters out the wrong enquiries before they reach you.
One flagship, then the rest
## Novels This is most of what I do, and it is what I am best at. Writing that earns the hours it asks for is the difference between doing it and doing it properly. **I also do:** non-fiction, short fiction, essays and columns and talks and readings. Tell me which book you have read and what you want to ask about it.
Use this when most of your revenue comes from one service.
What is included
## What is included Every book includes: - I name the books and who published them - I keep the bio in three lengths, because every form wants a different one - I say what I am working on now - [one more thing you always include] **Services:** novels, non-fiction, short fiction, essays and columns and talks and readings. If something is not included, I say so in the quote rather than on the invoice.
Use this where customers have been stung by things that turned out to be extra.
For each customer type
## Who I work with **[Customer type one]** — novels and non-fiction. **[Customer type two]** — short fiction, essays and columns and talks and readings. I am a published author. Tell me which book you have read and what you want to ask about it.
Use this if you serve two clearly different groups.
Process-led
## How it works **1. Get in touch.** Tell me which book you have read and what you want to ask about it. **2. I agree it in writing.** Scope and price, before anything starts. **3. I do the work.** Novels, non-fiction and short fiction — whatever the book needs. **4. I finish.** I say what I am working on now.
Use this when the how matters as much as the what.
Short
**Novels** · **Non-fiction** · **Short fiction** A published author. I name the books and who published them. Read the books.
For a homepage strip — Use this where services sit as three cards on the homepage, not a page of their own.
With the limits stated
## What I do — and what I do not **I do:** novels, non-fiction, short fiction, essays and columns and talks and readings. **I do not:** [the things you turn down — be specific]. If that is what you need, [name someone who does it well] is who I would call. Saying so up front saves us both a phone call.
Use this to stop wasting time on enquiries you will only turn down.
Emergency and scheduled split
## Emergency [Response time], [hours]. Novels and anything that cannot wait until Monday. ## Planned work non-fiction, short fiction, essays and columns and talks and readings. Booked in, quoted in writing, done on the date I agreed. I am a published author for both.
Use this when urgent work and planned work are genuinely different offers.
Writing for authors: what actually matters
What should an author’s website say that a generic one does not?
Three things, in this order. That you are published. That you understand the thing people are actually worried about, which for authors is giving a book hours they will not get back, for a writer they are not sure about. And what happens next: tell me which book you have read and what you want to ask about it. Everything else on the page is decoration by comparison.
What does a reader, an editor, a festival programmer or someone writing an introduction for you check first?
The credential, then the proof. For authors it sounds like this. I name the books and who published them. I keep the bio in three lengths, because every form wants a different one. I say what I am working on now. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on an author’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "Tell me which book you have read and what you want to ask about it" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining giving a book hours they will not get back, for a writer they are not sure about — there, specifics earn their length.
Everything else for authors
Services page for other trades
- Plumber
- Electrician
- HVAC Technician
- Roofer
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Massage Therapist
- Personal Trainer