Copy Examples

Services page examples for roofers

A services section has two jobs: help the right person recognise their problem, and stop the wrong enquiry before it reaches you.

Ten of them follow, written for roofers rather than filled in from a template. Your customer is a homeowner with a stain on the ceiling or hail on the news, and what they are weighing up before they get in touch is storm-chasers who take a deposit and disappear.


Straight list with a lead-in

## What we do We are roofers working across [your area]. **Roof replacement** — [one line on what this involves for you] **Leak repair** — [one line on what this involves for you] **Storm damage** — [one line on what this involves for you] **Gutters** — [one line on what this involves for you] **Inspections** — [one line on what this involves for you] Not sure which you need? We get on the roof, photograph what we find, and show you.

Use this as the default. It is clear and it ranks.

Organised by the problem

## What we can help with **[The problem, in their words]** → Roof replacement **[The problem, in their words]** → Leak repair **[The problem, in their words]** → Storm damage **[The problem, in their words]** → Gutters **[The problem, in their words]** → Inspections If what is wrong is not on this list, call anyway. We will tell you honestly whether it is ours to fix.

Use this when people describe a symptom, not a service name.

With prices

## Services and prices **Roof replacement** — from [$X] **Leak repair** — from [$X] **Storm damage** — from [$X] **Gutters** — from [$X] Prices are starting points, confirmed in writing before any work begins. We photograph the roof before and after.

Use this if you will publish prices. It filters out the wrong enquiries before they reach you.

One flagship, then the rest

## Roof replacement This is most of what we do, and it is what we are best at. Still being in town when the warranty is called on is the difference between doing it and doing it properly. **We also do:** leak repair, storm damage, gutters and inspections. We get on the roof, photograph what we find, and show you.

Use this when most of your revenue comes from one service.

What is included

## What is included Every job includes: - We photograph the roof before and after - We carry workers comp, so a fall is never your liability - We are certified by the manufacturers whose materials we fit - [one more thing you always include] **Services:** roof replacement, leak repair, storm damage, gutters and inspections. If something is not included, we say so in the quote rather than on the invoice.

Use this where customers have been stung by things that turned out to be extra.

For each customer type

## Who we work with **[Customer type one]** — roof replacement and leak repair. **[Customer type two]** — storm damage, gutters and inspections. We are licensed, bonded and insured. We get on the roof, photograph what we find, and show you.

Use this if you serve two clearly different groups.

Process-led

## How it works **1. Get in touch.** We get on the roof, photograph what we find, and show you. **2. We agree it in writing.** Scope and price, before anything starts. **3. We do the work.** Roof replacement, leak repair and storm damage — whatever the job needs. **4. We finish.** We are certified by the manufacturers whose materials we fit.

Use this when the how matters as much as the what.

Short

**Roof replacement** · **Leak repair** · **Storm damage** Licensed, bonded and insured. We photograph the roof before and after. Book a roof inspection.

For a homepage strip — Use this where services sit as three cards on the homepage, not a page of their own.

With the limits stated

## What we do — and what we do not **We do:** roof replacement, leak repair, storm damage, gutters and inspections. **We do not:** [the things you turn down — be specific]. If that is what you need, [name someone who does it well] is who we would call. Saying so up front saves us both a phone call.

Use this to stop wasting time on enquiries you will only turn down.

Emergency and scheduled split

## Emergency [Response time], [hours]. Roof replacement and anything that cannot wait until Monday. ## Planned work leak repair, storm damage, gutters and inspections. Booked in, quoted in writing, done on the date we agreed. We are licensed, bonded and insured for both.

Use this when urgent work and planned work are genuinely different offers.

Writing for roofers: what actually matters

What should a roofer’s website say that a generic one does not?

Three things, in this order. That you are licensed, bonded and insured. That you understand the thing people are actually worried about, which for roofers is storm-chasers who take a deposit and disappear. And what happens next: we get on the roof, photograph what we find, and show you. Everything else on the page is decoration by comparison.

What does a homeowner with a stain on the ceiling or hail on the news check first?

The credential, then the proof. For roofers it sounds like this. We photograph the roof before and after. We carry workers comp, so a fall is never your liability. We are certified by the manufacturers whose materials we fit. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a roofer’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We get on the roof, photograph what we find, and show you" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining storm-chasers who take a deposit and disappear — there, specifics earn their length.