Copy Examples

Services page examples for nurses

A services section has two jobs: help the right person recognise their problem, and stop the wrong enquiry before it reaches you.

Ten of them follow, written for nurses rather than filled in from a template. Your customer is a nurse manager, a credentialing office or a patient family checking who you are, and what they are weighing up before they get in touch is credentials that are out of date, or a specialty that is not the one they actually need.


Straight list with a lead-in

## What I do I am a nurse working across [your area]. **Bedside care** — [one line on what this involves for you] **Case management** — [one line on what this involves for you] **Care coordination** — [one line on what this involves for you] **Patient education** — [one line on what this involves for you] **Clinical supervision** — [one line on what this involves for you] Not sure which you need? Tell me the unit and the shift pattern and I will say whether it fits.

Use this as the default. It is clear and it ranks.

Organised by the problem

## What I can help with **[The problem, in their words]** → Bedside care **[The problem, in their words]** → Case management **[The problem, in their words]** → Care coordination **[The problem, in their words]** → Patient education **[The problem, in their words]** → Clinical supervision If what is wrong is not on this list, ask anyway. I will tell you honestly whether it is mys to fix.

Use this when people describe a symptom, not a service name.

With prices

## Services and prices **Bedside care** — from [$X] **Case management** — from [$X] **Care coordination** — from [$X] **Patient education** — from [$X] Prices are starting points, confirmed in writing before any work begins. I list my licence and certifications with dates.

Use this if you will publish prices. It filters out the wrong enquiries before they reach you.

One flagship, then the rest

## Bedside care This is most of what I do, and it is what I am best at. Credentials stated precisely, with dates, so nobody has to ask is the difference between doing it and doing it properly. **I also do:** case management, care coordination, patient education and clinical supervision. Tell me the unit and the shift pattern and I will say whether it fits.

Use this when most of your revenue comes from one service.

What is included

## What is included Every post includes: - I list my licence and certifications with dates - I name the units and specialties I have worked - I keep continuing education current - [one more thing you always include] **Services:** bedside care, case management, care coordination, patient education and clinical supervision. If something is not included, I say so in the quote rather than on the invoice.

Use this where customers have been stung by things that turned out to be extra.

For each customer type

## Who I work with **[Customer type one]** — bedside care and case management. **[Customer type two]** — care coordination, patient education and clinical supervision. I am a registered nurse. Tell me the unit and the shift pattern and I will say whether it fits.

Use this if you serve two clearly different groups.

Process-led

## How it works **1. Get in touch.** Tell me the unit and the shift pattern and I will say whether it fits. **2. I agree it in writing.** Scope and price, before anything starts. **3. I do the work.** Bedside care, case management and care coordination — whatever the post needs. **4. I finish.** I keep continuing education current.

Use this when the how matters as much as the what.

Short

**Bedside care** · **Case management** · **Care coordination** A registered nurse. I list my licence and certifications with dates. Get in touch.

For a homepage strip — Use this where services sit as three cards on the homepage, not a page of their own.

With the limits stated

## What I do — and what I do not **I do:** bedside care, case management, care coordination, patient education and clinical supervision. **I do not:** [the things you turn down — be specific]. If that is what you need, [name someone who does it well] is who I would call. Saying so up front saves us both a phone call.

Use this to stop wasting time on enquiries you will only turn down.

Emergency and scheduled split

## Emergency [Response time], [hours]. Bedside care and anything that cannot wait until Monday. ## Planned work case management, care coordination, patient education and clinical supervision. Booked in, quoted in writing, done on the date I agreed. I am a registered nurse for both.

Use this when urgent work and planned work are genuinely different offers.

Writing for nurses: what actually matters

What should a nurse’s website say that a generic one does not?

Three things, in this order. That you are licensed and certified. That you understand the thing people are actually worried about, which for nurses is credentials that are out of date, or a specialty that is not the one they actually need. And what happens next: tell me the unit and the shift pattern and I will say whether it fits. Everything else on the page is decoration by comparison.

What does a nurse manager, a credentialing office or a patient family checking who you are check first?

The credential, then the proof. For nurses it sounds like this. I list my licence and certifications with dates. I name the units and specialties I have worked. I keep continuing education current. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a nurse’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "Tell me the unit and the shift pattern and I will say whether it fits" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining credentials that are out of date, or a specialty that is not the one they actually need — there, specifics earn their length.