Services page examples for coaches
A services section has two jobs: help the right person recognise their problem, and stop the wrong enquiry before it reaches you.
Ten of them follow, written for coaches rather than filled in from a template. Your customer is someone at a decision point who is not sure coaching is even the right help, and what they are weighing up before they get in touch is hiring a coach in a field where anyone can use the title.
Straight list with a lead-in
## What I do I am a coach working across [your area]. **One-to-one coaching** — [one line on what this involves for you] **Career transitions** — [one line on what this involves for you] **Leadership coaching** — [one line on what this involves for you] **Group programmes** — [one line on what this involves for you] **Accountability check-ins** — [one line on what this involves for you] Not sure which you need? I start with a free thirty-minute conversation to see whether coaching is the right thing at all.
Use this as the default. It is clear and it ranks.
Organised by the problem
## What I can help with **[The problem, in their words]** → One-to-one coaching **[The problem, in their words]** → Career transitions **[The problem, in their words]** → Leadership coaching **[The problem, in their words]** → Group programmes **[The problem, in their words]** → Accountability check-ins If what is wrong is not on this list, ask anyway. I will tell you honestly whether it is mys to fix.
Use this when people describe a symptom, not a service name.
With prices
## Services and prices **One-to-one coaching** — from [$X] **Career transitions** — from [$X] **Leadership coaching** — from [$X] **Group programmes** — from [$X] Prices are starting points, confirmed in writing before any work begins. I name my accreditation and who supervises me.
Use this if you will publish prices. It filters out the wrong enquiries before they reach you.
One flagship, then the rest
## One-to-one coaching This is most of what I do, and it is what I am best at. Being willing to say that coaching is not what someone needs is the difference between doing it and doing it properly. **I also do:** career transitions, leadership coaching, group programmes and accountability check-ins. I start with a free thirty-minute conversation to see whether coaching is the right thing at all.
Use this when most of your revenue comes from one service.
What is included
## What is included Every session includes: - I name my accreditation and who supervises me - I explain what coaching is and what it is not - I offer a free first conversation with no obligation - [one more thing you always include] **Services:** one-to-one coaching, career transitions, leadership coaching, group programmes and accountability check-ins. If something is not included, I say so in the quote rather than on the invoice.
Use this where customers have been stung by things that turned out to be extra.
For each customer type
## Who I work with **[Customer type one]** — one-to-one coaching and career transitions. **[Customer type two]** — leadership coaching, group programmes and accountability check-ins. I am a certified coach. I start with a free thirty-minute conversation to see whether coaching is the right thing at all.
Use this if you serve two clearly different groups.
Process-led
## How it works **1. Get in touch.** I start with a free thirty-minute conversation to see whether coaching is the right thing at all. **2. I agree it in writing.** Scope and price, before anything starts. **3. I do the work.** One-to-one coaching, career transitions and leadership coaching — whatever the session needs. **4. I finish.** I offer a free first conversation with no obligation.
Use this when the how matters as much as the what.
Short
**One-to-one coaching** · **Career transitions** · **Leadership coaching** A certified coach. I name my accreditation and who supervises me. Book an intro call.
For a homepage strip — Use this where services sit as three cards on the homepage, not a page of their own.
With the limits stated
## What I do — and what I do not **I do:** one-to-one coaching, career transitions, leadership coaching, group programmes and accountability check-ins. **I do not:** [the things you turn down — be specific]. If that is what you need, [name someone who does it well] is who I would call. Saying so up front saves us both a phone call.
Use this to stop wasting time on enquiries you will only turn down.
Emergency and scheduled split
## Emergency [Response time], [hours]. One-to-one coaching and anything that cannot wait until Monday. ## Planned work career transitions, leadership coaching, group programmes and accountability check-ins. Booked in, quoted in writing, done on the date I agreed. I am a certified coach for both.
Use this when urgent work and planned work are genuinely different offers.
Writing for coaches: what actually matters
What should a coach’s website say that a generic one does not?
Three things, in this order. That you are accredited and supervised. That you understand the thing people are actually worried about, which for coaches is hiring a coach in a field where anyone can use the title. And what happens next: a free thirty-minute conversation to see whether coaching is the right thing at all. Everything else on the page is decoration by comparison.
What does someone at a decision point who is not sure coaching is even the right help check first?
The credential, then the proof. For coaches it sounds like this. I name my accreditation and who supervises me. I explain what coaching is and what it is not. I offer a free first conversation with no obligation. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a coach’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I start with a free thirty-minute conversation to see whether coaching is the right thing at all" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining hiring a coach in a field where anyone can use the title — there, specifics earn their length.
Everything else for coaches
Services page for other trades
- Plumber
- Electrician
- HVAC Technician
- Roofer
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Massage Therapist
- Personal Trainer