Services page examples for chefs
A services section has two jobs: help the right person recognise their problem, and stop the wrong enquiry before it reaches you.
Ten of them follow, written for chefs rather than filled in from a template. Your customer is someone booking dinner for people they want to impress, in their own home, and what they are weighing up before they get in touch is paying a lot for dinner in their own home and having it feel like a catering job.
Straight list with a lead-in
## What I do I am a chef working across [your area]. **Private dining** — [one line on what this involves for you] **Pop-ups** — [one line on what this involves for you] **Menu consulting** — [one line on what this involves for you] **Supper clubs** — [one line on what this involves for you] **Catering** — [one line on what this involves for you] Not sure which you need? Tell me the date, the number and any allergies, and I will send a sample menu.
Use this as the default. It is clear and it ranks.
Organised by the problem
## What I can help with **[The problem, in their words]** → Private dining **[The problem, in their words]** → Pop-ups **[The problem, in their words]** → Menu consulting **[The problem, in their words]** → Supper clubs **[The problem, in their words]** → Catering If what is wrong is not on this list, ask anyway. I will tell you honestly whether it is mys to fix.
Use this when people describe a symptom, not a service name.
With prices
## Services and prices **Private dining** — from [$X] **Pop-ups** — from [$X] **Menu consulting** — from [$X] **Supper clubs** — from [$X] Prices are starting points, confirmed in writing before any work begins. I name the kitchens I trained and worked in.
Use this if you will publish prices. It filters out the wrong enquiries before they reach you.
One flagship, then the rest
## Private dining This is most of what I do, and it is what I am best at. Describing the food instead of a philosophy about food is the difference between doing it and doing it properly. **I also do:** pop-ups, menu consulting, supper clubs and catering. Tell me the date, the number and any allergies, and I will send a sample menu.
Use this when most of your revenue comes from one service.
What is included
## What is included Every dinner includes: - I name the kitchens I trained and worked in - I describe the actual food, not a philosophy - I hold current food-safety certification - [one more thing you always include] **Services:** private dining, pop-ups, menu consulting, supper clubs and catering. If something is not included, I say so in the quote rather than on the invoice.
Use this where customers have been stung by things that turned out to be extra.
For each customer type
## Who I work with **[Customer type one]** — private dining and pop-ups. **[Customer type two]** — menu consulting, supper clubs and catering. I am a trained chef. Tell me the date, the number and any allergies, and I will send a sample menu.
Use this if you serve two clearly different groups.
Process-led
## How it works **1. Get in touch.** Tell me the date, the number and any allergies, and I will send a sample menu. **2. I agree it in writing.** Scope and price, before anything starts. **3. I do the work.** Private dining, pop-ups and menu consulting — whatever the dinner needs. **4. I finish.** I hold current food-safety certification.
Use this when the how matters as much as the what.
Short
**Private dining** · **Pop-ups** · **Menu consulting** A trained chef. I name the kitchens I trained and worked in. Request a menu.
For a homepage strip — Use this where services sit as three cards on the homepage, not a page of their own.
With the limits stated
## What I do — and what I do not **I do:** private dining, pop-ups, menu consulting, supper clubs and catering. **I do not:** [the things you turn down — be specific]. If that is what you need, [name someone who does it well] is who I would call. Saying so up front saves us both a phone call.
Use this to stop wasting time on enquiries you will only turn down.
Emergency and scheduled split
## Emergency [Response time], [hours]. Private dining and anything that cannot wait until Monday. ## Planned work pop-ups, menu consulting, supper clubs and catering. Booked in, quoted in writing, done on the date I agreed. I am a trained chef for both.
Use this when urgent work and planned work are genuinely different offers.
Writing for chefs: what actually matters
What should a chef’s website say that a generic one does not?
Three things, in this order. That you are trained and certified. That you understand the thing people are actually worried about, which for chefs is paying a lot for dinner in their own home and having it feel like a catering job. And what happens next: tell me the date, the number and any allergies, and I will send a sample menu. Everything else on the page is decoration by comparison.
What does someone booking dinner for people they want to impress, in their own home check first?
The credential, then the proof. For chefs it sounds like this. I name the kitchens I trained and worked in. I describe the actual food, not a philosophy. I hold current food-safety certification. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a chef’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "Tell me the date, the number and any allergies, and I will send a sample menu" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining paying a lot for dinner in their own home and having it feel like a catering job — there, specifics earn their length.
Everything else for chefs
Services page for other trades
- Plumber
- Electrician
- HVAC Technician
- Roofer
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Massage Therapist
- Personal Trainer