Services page examples for tutors

A services section has two jobs: help the right person recognise their problem, and stop the wrong enquiry before it reaches you.

Ten of them follow, written for tutors rather than filled in from a template. Your customer is a parent watching their child lose confidence in a subject, and what they are weighing up before they get in touch is paying weekly for months with no idea whether anything is improving.

Straight list with a lead-in

## What I do I am a tutor working across [your area]. **Maths and science** — [one line on what this involves for you] **Exam preparation** — [one line on what this involves for you] **Essay and writing support** — [one line on what this involves for you] **Study skills** — [one line on what this involves for you] **Online sessions** — [one line on what this involves for you] Not sure which you need? I start with an assessment session that tells you where the gaps really are.

Use this as the default. It is clear and it ranks.

Organised by the problem

## What I can help with **[The problem, in their words]** → Maths and science **[The problem, in their words]** → Exam preparation **[The problem, in their words]** → Essay and writing support **[The problem, in their words]** → Study skills **[The problem, in their words]** → Online sessions If what is wrong is not on this list, ask anyway. I will tell you honestly whether it is mys to fix.

Use this when people describe a symptom, not a service name.

With prices

## Services and prices **Maths and science** — from [$X] **Exam preparation** — from [$X] **Essay and writing support** — from [$X] **Study skills** — from [$X] Prices are starting points, confirmed in writing before any work begins. I report progress rather than assume it.

Use this if you will publish prices. It filters out the wrong enquiries before they reach you.

One flagship, then the rest

## Maths and science This is most of what I do, and it is what I am best at. Showing the parent evidence of progress they did not have to ask for is the difference between doing it and doing it properly. **I also do:** exam preparation, essay and writing support, study skills and online sessions. I start with an assessment session that tells you where the gaps really are.

Use this when most of your revenue comes from one service.

What is included

## What is included Every session includes: - I report progress rather than assume it - I teach to the specification they are actually sitting - I make the first session an assessment - [one more thing you always include] **Services:** maths and science, exam preparation, essay and writing support, study skills and online sessions. If something is not included, I say so in the quote rather than on the invoice.

Use this where customers have been stung by things that turned out to be extra.

For each customer type

## Who I work with **[Customer type one]** — maths and science and exam preparation. **[Customer type two]** — essay and writing support, study skills and online sessions. I am qualified and background-checked. I start with an assessment session that tells you where the gaps really are.

Use this if you serve two clearly different groups.

Process-led

## How it works **1. Get in touch.** I start with an assessment session that tells you where the gaps really are. **2. I agree it in writing.** Scope and price, before anything starts. **3. I do the work.** Maths and science, exam preparation and essay and writing support — whatever the session needs. **4. I finish.** I make the first session an assessment.

Use this when the how matters as much as the what.

Short

**Maths and science** · **Exam preparation** · **Essay and writing support** Qualified and background-checked. I report progress rather than assume it. Book an assessment.

For a homepage strip — Use this where services sit as three cards on the homepage, not a page of their own.

With the limits stated

## What I do — and what I do not **I do:** maths and science, exam preparation, essay and writing support, study skills and online sessions. **I do not:** [the things you turn down — be specific]. If that is what you need, [name someone who does it well] is who I would call. Saying so up front saves us both a phone call.

Use this to stop wasting time on enquiries you will only turn down.

Emergency and scheduled split

## Emergency [Response time], [hours]. Maths and science and anything that cannot wait until Monday. ## Planned work exam preparation, essay and writing support, study skills and online sessions. Booked in, quoted in writing, done on the date I agreed. I am qualified and background-checked for both.

Use this when urgent work and planned work are genuinely different offers.

Writing for tutors: what actually matters

What should a tutor’s website say that a generic one does not?

Three things, in this order. That you are qualified and background-checked. That you understand the thing people are actually worried about, which for tutors is paying weekly for months with no idea whether anything is improving. And what happens next: an assessment session that tells you where the gaps really are. Everything else on the page is decoration by comparison.

What does a parent watching their child lose confidence in a subject check first?

The credential, then the proof. For tutors it sounds like this. I report progress rather than assume it. I teach to the specification they are actually sitting. I make the first session an assessment. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a tutor’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I start with an assessment session that tells you where the gaps really are" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining paying weekly for months with no idea whether anything is improving — there, specifics earn their length.

Everything else for tutors

Services page for other trades

All 49 trades →