Copy Examples

Services page examples for realtors

A services section has two jobs: help the right person recognise their problem, and stop the wrong enquiry before it reaches you.

Ten of them follow, written for realtors rather than filled in from a template. Your customer is someone selling the house they raised their children in, or buying their first, and what they are weighing up before they get in touch is every agent bio sounding the same, so nobody can tell them apart.


Straight list with a lead-in

## What I do I am a realtor working across [your area]. **Listing and selling** — [one line on what this involves for you] **Buyer representation** — [one line on what this involves for you] **Relocation** — [one line on what this involves for you] **First-time buyers** — [one line on what this involves for you] **Investment property** — [one line on what this involves for you] Not sure which you need? I start with a valuation that shows you the comparables, not just a number.

Use this as the default. It is clear and it ranks.

Organised by the problem

## What I can help with **[The problem, in their words]** → Listing and selling **[The problem, in their words]** → Buyer representation **[The problem, in their words]** → Relocation **[The problem, in their words]** → First-time buyers **[The problem, in their words]** → Investment property If what is wrong is not on this list, ask anyway. I will tell you honestly whether it is mys to fix.

Use this when people describe a symptom, not a service name.

With prices

## Services and prices **Listing and selling** — from [$X] **Buyer representation** — from [$X] **Relocation** — from [$X] **First-time buyers** — from [$X] Prices are starting points, confirmed in writing before any work begins. I publish my days-on-market and sale-to-list numbers.

Use this if you will publish prices. It filters out the wrong enquiries before they reach you.

One flagship, then the rest

## Listing and selling This is most of what I do, and it is what I am best at. Publishing the numbers other agents describe in adjectives is the difference between doing it and doing it properly. **I also do:** buyer representation, relocation, first-time buyers and investment property. I start with a valuation that shows you the comparables, not just a number.

Use this when most of your revenue comes from one service.

What is included

## What is included Every listing includes: - I publish my days-on-market and sale-to-list numbers - I answer my own phone - I name the neighbourhoods I actually work - [one more thing you always include] **Services:** listing and selling, buyer representation, relocation, first-time buyers and investment property. If something is not included, I say so in the quote rather than on the invoice.

Use this where customers have been stung by things that turned out to be extra.

For each customer type

## Who I work with **[Customer type one]** — listing and selling and buyer representation. **[Customer type two]** — relocation, first-time buyers and investment property. I am a licensed Realtor. I start with a valuation that shows you the comparables, not just a number.

Use this if you serve two clearly different groups.

Process-led

## How it works **1. Get in touch.** I start with a valuation that shows you the comparables, not just a number. **2. I agree it in writing.** Scope and price, before anything starts. **3. I do the work.** Listing and selling, buyer representation and relocation — whatever the listing needs. **4. I finish.** I name the neighbourhoods I actually work.

Use this when the how matters as much as the what.

Short

**Listing and selling** · **Buyer representation** · **Relocation** A licensed Realtor. I publish my days-on-market and sale-to-list numbers. Get a valuation.

For a homepage strip — Use this where services sit as three cards on the homepage, not a page of their own.

With the limits stated

## What I do — and what I do not **I do:** listing and selling, buyer representation, relocation, first-time buyers and investment property. **I do not:** [the things you turn down — be specific]. If that is what you need, [name someone who does it well] is who I would call. Saying so up front saves us both a phone call.

Use this to stop wasting time on enquiries you will only turn down.

Emergency and scheduled split

## Emergency [Response time], [hours]. Listing and selling and anything that cannot wait until Monday. ## Planned work buyer representation, relocation, first-time buyers and investment property. Booked in, quoted in writing, done on the date I agreed. I am a licensed Realtor for both.

Use this when urgent work and planned work are genuinely different offers.

Writing for realtors: what actually matters

What should a realtor’s website say that a generic one does not?

Three things, in this order. That you are licensed and local. That you understand the thing people are actually worried about, which for realtors is every agent bio sounding the same, so nobody can tell them apart. And what happens next: a valuation that shows you the comparables, not just a number. Everything else on the page is decoration by comparison.

What does someone selling the house they raised their children in, or buying their first check first?

The credential, then the proof. For realtors it sounds like this. I publish my days-on-market and sale-to-list numbers. I answer my own phone. I name the neighbourhoods I actually work. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a realtor’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I start with a valuation that shows you the comparables, not just a number" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining every agent bio sounding the same, so nobody can tell them apart — there, specifics earn their length.