Services page examples for teachers

A services section has two jobs: help the right person recognise their problem, and stop the wrong enquiry before it reaches you.

Ten of them follow, written for teachers rather than filled in from a template. Your customer is a parent deciding whether their child is in good hands, and what they are weighing up before they get in touch is their child going unnoticed in a class of thirty, with nobody telling them if something is wrong.

Straight list with a lead-in

## What I do I am a teacher working across [your area]. **Middle school math** — [one line on what this involves for you] **High school English** — [one line on what this involves for you] **Elementary reading** — [one line on what this involves for you] **Small-group intervention** — [one line on what this involves for you] **Exam preparation** — [one line on what this involves for you] Not sure which you need? Email, and I answer within a school day.

Use this as the default. It is clear and it ranks.

Organised by the problem

## What I can help with **[The problem, in their words]** → Middle school math **[The problem, in their words]** → High school English **[The problem, in their words]** → Elementary reading **[The problem, in their words]** → Small-group intervention **[The problem, in their words]** → Exam preparation If what is wrong is not on this list, ask anyway. I will tell you honestly whether it is mys to fix.

Use this when people describe a symptom, not a service name.

With prices

## Services and prices **Middle school math** — from [$X] **High school English** — from [$X] **Elementary reading** — from [$X] **Small-group intervention** — from [$X] Prices are starting points, confirmed in writing before any work begins. I say what and whom I teach, precisely.

Use this if you will publish prices. It filters out the wrong enquiries before they reach you.

One flagship, then the rest

## Middle school math This is most of what I do, and it is what I am best at. Writing for parents rather than for an evaluator is the difference between doing it and doing it properly. **I also do:** high school English, elementary reading, small-group intervention and exam preparation. Email, and I answer within a school day.

Use this when most of your revenue comes from one service.

What is included

## What is included Every class includes: - I say what and whom I teach, precisely - I name my certification and endorsements - I explain how I communicate with families - [one more thing you always include] **Services:** middle school math, high school English, elementary reading, small-group intervention and exam preparation. If something is not included, I say so in the quote rather than on the invoice.

Use this where customers have been stung by things that turned out to be extra.

For each customer type

## Who I work with **[Customer type one]** — middle school math and high school English. **[Customer type two]** — elementary reading, small-group intervention and exam preparation. I am a certified teacher. Email, and I answer within a school day.

Use this if you serve two clearly different groups.

Process-led

## How it works **1. Get in touch.** Email, and I answer within a school day. **2. I agree it in writing.** Scope and price, before anything starts. **3. I do the work.** Middle school math, high school English and elementary reading — whatever the class needs. **4. I finish.** I explain how I communicate with families.

Use this when the how matters as much as the what.

Short

**Middle school math** · **High school English** · **Elementary reading** A certified teacher. I say what and whom I teach, precisely. Get in touch.

For a homepage strip — Use this where services sit as three cards on the homepage, not a page of their own.

With the limits stated

## What I do — and what I do not **I do:** middle school math, high school English, elementary reading, small-group intervention and exam preparation. **I do not:** [the things you turn down — be specific]. If that is what you need, [name someone who does it well] is who I would call. Saying so up front saves us both a phone call.

Use this to stop wasting time on enquiries you will only turn down.

Emergency and scheduled split

## Emergency [Response time], [hours]. Middle school math and anything that cannot wait until Monday. ## Planned work high school English, elementary reading, small-group intervention and exam preparation. Booked in, quoted in writing, done on the date I agreed. I am a certified teacher for both.

Use this when urgent work and planned work are genuinely different offers.

Writing for teachers: what actually matters

What should a teacher’s website say that a generic one does not?

Three things, in this order. That you are certified. That you understand the thing people are actually worried about, which for teachers is their child going unnoticed in a class of thirty, with nobody telling them if something is wrong. And what happens next: email, and I answer within a school day. Everything else on the page is decoration by comparison.

What does a parent deciding whether their child is in good hands check first?

The credential, then the proof. For teachers it sounds like this. I say what and whom I teach, precisely. I name my certification and endorsements. I explain how I communicate with families. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a teacher’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "Email, and I answer within a school day" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining their child going unnoticed in a class of thirty, with nobody telling them if something is wrong — there, specifics earn their length.

Everything else for teachers

Services page for other trades

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