Copy Examples

Services page examples for photographers

A services section has two jobs: help the right person recognise their problem, and stop the wrong enquiry before it reaches you.

Ten of them follow, written for photographers rather than filled in from a template. Your customer is someone who only gets one shot at this day, and what they are weighing up before they get in touch is a photographer whose portfolio is ten perfect shots from ten different weddings.


Straight list with a lead-in

## What I do I am a photographer working across [your area]. **Weddings** — [one line on what this involves for you] **Family and newborn sessions** — [one line on what this involves for you] **Headshots and personal branding** — [one line on what this involves for you] **Events** — [one line on what this involves for you] **Product photography** — [one line on what this involves for you] Not sure which you need? I show you a whole gallery start to finish rather than ten highlights, before you book anything.

Use this as the default. It is clear and it ranks.

Organised by the problem

## What I can help with **[The problem, in their words]** → Weddings **[The problem, in their words]** → Family and newborn sessions **[The problem, in their words]** → Headshots and personal branding **[The problem, in their words]** → Events **[The problem, in their words]** → Product photography If what is wrong is not on this list, ask anyway. I will tell you honestly whether it is mys to fix.

Use this when people describe a symptom, not a service name.

With prices

## Services and prices **Weddings** — from [$X] **Family and newborn sessions** — from [$X] **Headshots and personal branding** — from [$X] **Events** — from [$X] Prices are starting points, confirmed in writing before any work begins. I show you whole galleries, not ten highlights.

Use this if you will publish prices. It filters out the wrong enquiries before they reach you.

One flagship, then the rest

## Weddings This is most of what I do, and it is what I am best at. Showing whole galleries, because anyone can get ten good frames is the difference between doing it and doing it properly. **I also do:** family and newborn sessions, headshots and personal branding, events and product photography. I show you a whole gallery start to finish rather than ten highlights, before you book anything.

Use this when most of your revenue comes from one service.

What is included

## What is included Every shoot includes: - I show you whole galleries, not ten highlights - I give you a written contract and a delivery date - I bring backup equipment to every shoot - [one more thing you always include] **Services:** weddings, family and newborn sessions, headshots and personal branding, events and product photography. If something is not included, I say so in the quote rather than on the invoice.

Use this where customers have been stung by things that turned out to be extra.

For each customer type

## Who I work with **[Customer type one]** — weddings and family and newborn sessions. **[Customer type two]** — headshots and personal branding, events and product photography. I am fully insured. I show you a whole gallery start to finish rather than ten highlights, before you book anything.

Use this if you serve two clearly different groups.

Process-led

## How it works **1. Get in touch.** I show you a whole gallery start to finish rather than ten highlights, before you book anything. **2. I agree it in writing.** Scope and price, before anything starts. **3. I do the work.** Weddings, family and newborn sessions and headshots and personal branding — whatever the shoot needs. **4. I finish.** I bring backup equipment to every shoot.

Use this when the how matters as much as the what.

Short

**Weddings** · **Family and newborn sessions** · **Headshots and personal branding** Fully insured. I show you whole galleries, not ten highlights. Check your date.

For a homepage strip — Use this where services sit as three cards on the homepage, not a page of their own.

With the limits stated

## What I do — and what I do not **I do:** weddings, family and newborn sessions, headshots and personal branding, events and product photography. **I do not:** [the things you turn down — be specific]. If that is what you need, [name someone who does it well] is who I would call. Saying so up front saves us both a phone call.

Use this to stop wasting time on enquiries you will only turn down.

Emergency and scheduled split

## Emergency [Response time], [hours]. Weddings and anything that cannot wait until Monday. ## Planned work family and newborn sessions, headshots and personal branding, events and product photography. Booked in, quoted in writing, done on the date I agreed. I am fully insured for both.

Use this when urgent work and planned work are genuinely different offers.

Writing for photographers: what actually matters

What should a photographer’s website say that a generic one does not?

Three things, in this order. That you are fully insured. That you understand the thing people are actually worried about, which for photographers is a photographer whose portfolio is ten perfect shots from ten different weddings. And what happens next: I show you a whole gallery start to finish rather than ten highlights, before you book anything. Everything else on the page is decoration by comparison.

What does someone who only gets one shot at this day check first?

The credential, then the proof. For photographers it sounds like this. I show you whole galleries, not ten highlights. I give you a written contract and a delivery date. I bring backup equipment to every shoot. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a photographer’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I show you a whole gallery start to finish rather than ten highlights, before you book anything" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining a photographer whose portfolio is ten perfect shots from ten different weddings — there, specifics earn their length.