Copy Examples

Services page examples for barbers

A services section has two jobs: help the right person recognise their problem, and stop the wrong enquiry before it reaches you.

Ten of them follow, written for barbers rather than filled in from a template. Your customer is someone who has been going somewhere they have outgrown, and what they are weighing up before they get in touch is sitting down with someone who will not listen and cutting it too short.


Straight list with a lead-in

## What I do I am a barber working across [your area]. **Cuts and fades** — [one line on what this involves for you] **Beard trims and shaping** — [one line on what this involves for you] **Hot towel shaves** — [one line on what this involves for you] **Kids’ cuts** — [one line on what this involves for you] **Walk-ins** — [one line on what this involves for you] Not sure which you need? I talk through what you want before anyone picks up clippers.

Use this as the default. It is clear and it ranks.

Organised by the problem

## What I can help with **[The problem, in their words]** → Cuts and fades **[The problem, in their words]** → Beard trims and shaping **[The problem, in their words]** → Hot towel shaves **[The problem, in their words]** → Kids’ cuts **[The problem, in their words]** → Walk-ins If what is wrong is not on this list, ask anyway. I will tell you honestly whether it is mys to fix.

Use this when people describe a symptom, not a service name.

With prices

## Services and prices **Cuts and fades** — from [$X] **Beard trims and shaping** — from [$X] **Hot towel shaves** — from [$X] **Kids’ cuts** — from [$X] Prices are starting points, confirmed in writing before any work begins. I ask before going shorter.

Use this if you will publish prices. It filters out the wrong enquiries before they reach you.

One flagship, then the rest

## Cuts and fades This is most of what I do, and it is what I am best at. Listening for the two minutes before the cut is the difference between doing it and doing it properly. **I also do:** beard trims and shaping, hot towel shaves, kids’ cuts and walk-ins. I talk through what you want before anyone picks up clippers.

Use this when most of your revenue comes from one service.

What is included

## What is included Every appointment includes: - I ask before going shorter - You can have the same barber every time - Walk-ins are genuinely welcome - [one more thing you always include] **Services:** cuts and fades, beard trims and shaping, hot towel shaves, kids’ cuts and walk-ins. If something is not included, I say so in the quote rather than on the invoice.

Use this where customers have been stung by things that turned out to be extra.

For each customer type

## Who I work with **[Customer type one]** — cuts and fades and beard trims and shaping. **[Customer type two]** — hot towel shaves, kids’ cuts and walk-ins. I am a licensed barber. I talk through what you want before anyone picks up clippers.

Use this if you serve two clearly different groups.

Process-led

## How it works **1. Get in touch.** I talk through what you want before anyone picks up clippers. **2. I agree it in writing.** Scope and price, before anything starts. **3. I do the work.** Cuts and fades, beard trims and shaping and hot towel shaves — whatever the appointment needs. **4. I finish.** Walk-ins are genuinely welcome.

Use this when the how matters as much as the what.

Short

**Cuts and fades** · **Beard trims and shaping** · **Hot towel shaves** A licensed barber. I ask before going shorter. Book a chair.

For a homepage strip — Use this where services sit as three cards on the homepage, not a page of their own.

With the limits stated

## What I do — and what I do not **I do:** cuts and fades, beard trims and shaping, hot towel shaves, kids’ cuts and walk-ins. **I do not:** [the things you turn down — be specific]. If that is what you need, [name someone who does it well] is who I would call. Saying so up front saves us both a phone call.

Use this to stop wasting time on enquiries you will only turn down.

Emergency and scheduled split

## Emergency [Response time], [hours]. Cuts and fades and anything that cannot wait until Monday. ## Planned work beard trims and shaping, hot towel shaves, kids’ cuts and walk-ins. Booked in, quoted in writing, done on the date I agreed. I am a licensed barber for both.

Use this when urgent work and planned work are genuinely different offers.

Writing for barbers: what actually matters

What should a barber’s website say that a generic one does not?

Three things, in this order. That you are licensed and insured. That you understand the thing people are actually worried about, which for barbers is sitting down with someone who will not listen and cutting it too short. And what happens next: I talk through what you want before anyone picks up clippers. Everything else on the page is decoration by comparison.

What does someone who has been going somewhere they have outgrown check first?

The credential, then the proof. For barbers it sounds like this. I ask before going shorter. You can have the same barber every time. Walk-ins are genuinely welcome. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a barber’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I talk through what you want before anyone picks up clippers" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining sitting down with someone who will not listen and cutting it too short — there, specifics earn their length.